CymTyr: A full-priced digital game is 99.9% of the time the same price as its physical equivalent, is my point. It's only through huge sales in the digital circle that we get the prices we were sort of promised when it was started.
I think with digital items, the initial price is largely irrelevant. It is for those people who just have to have that very game brand-new, no matter what it costs. Most of them would probably still buy it if it cost $200 instead of $60. It is for the rich kids, and the most keen fans who can't wait.
I think nowadays the discounted prices (all the way from e.g. $30 to getting the game for $5 from sales) are what the publishers are expecting "normal people" to pay for it, those who are tighter with their money and are not the most keen fans of the game.
Especially if you count the various DLCs, which the publishers are hoping people to buy after they have bought the base game cheaply. I don't think it is a coincidence that some a bit older AAA titles have ended up even in PWYW bundles (like HumbleBundle), incomplete. So you get the base game for peanuts, but pay more to make it complete.
Or a variation of that, how Mass Effect 2 (alone) made it to some such bundle. I presume they are expecting people, who got that bundle, to buy also Mass Effect 1 and 3 separately to complete the trilogy (and I think even ME2 was missing DLC which you would also have to buy separately). There weren't probably many people who already had ME1 and ME3, not to mention the missing ME2 DLC, but not the ME2 base game itself.
For me that bundle was worthless because I knew I'd want the complete trilogy anyway, and I wasn't expecting the missing parts of the trilogy to come separately in similar bundles.
It is becoming pretty much the "free-2-play" model, or close to it. Pay peanuts first, and more later to make it complete.