The PC?

All right, that looks awesome. Brings back memories of when I watched Minority Report, where he was throwing images between screens, toying around with whatever he wanted to, however he wanted to ... Seems we're finally getting there. Integration with advertisments is a pretty damn great idea because it might just lead to ads trying to be more popular and genuinely interesting instead of more annoying.

and the customer benefits from this how? I understand wanting to make ads more relevant, but most people want to avoid advertising. What is in it for us to view them?

Well as much as people ridicule the feature for whatever reason, Xbox One does tie in with your TV quite a bit. And your TV will have advertisments, quite inevitably. You might as well have convenient tools to work with those ads while they're at it.

If a customer wants a product, they can seek it out themselves, advertisements of that nature always create conflicts of interest. In addition, console users don't have the choice of getting AdBlock like PC users do.

True and I am not going to use it. It is not so much I hate ads, but:
1. The ads are obnoxious and make me feel stupider viewing. Make better ads and I might be interested in viewing them.
2. Lack of ethics. Dishonesty and overly nosy, I don't have any doubts that they will be interested in taking things even farther into people's personal lives. Then again this is their nature, and part of their trade.

To be fair I can see where this technology can be useful, and the guy is right this is powerful. But I don't want it and I have no respect for the advertising industry.

This +1

With stuff like this we might actually see ads on TV improving - you know, with direct feedback, it's quite probable that companies will actually try to come up with something that catches attention.
Well ads for games might not end up being bad to be fair - we have lived with them on TV for ages, and there were always ways around it. Problem is that as it is, games can only make money on first-hand sales. With ads, there would be more streams of revenue, possibly leading to game prices dropping (admittedly, that's something we see already with digital distribution - prices didn't drop directly, but deep discounts are very common)

Ads might also solve the 'second-hand' problem. I would definitely like to see a system which would allow you to pay more for a game (as in as much as a game costs now) to get it ad-free, and pay less (or nothing at all, even) to get a game with ads.

Ads made me stop watching live television. Everything I watch is recorded so I can skip the ads. So if game makers begin to force feed ads, they are going to find that they have one customer less.

It's interesting to see how Microsoft manages to sell XBox One. I'm not going buy it, but that has nothing to do with the console itself. I just don't like consoles. I'm a PC gamer for life :)

To be fair I don't think it would be possible to implement ads in videogames as we see them in TV - as in, an add interrupting gameplay. Well it would be possible, but it would make games utterly unplayable, which isn't something game publishers could afford to do. On the other hand, ads during loading screens or product placement (which is already in use to an extent)... I don't think I would mind all that much.

ads are the reason people download and watch tv shows,
even the bloody news has ads

Yes it really disturbs me where the world is going with all this. I used to read news websites often, often about international stuff, but now I find it hard to even find a news site (via Google's news tab) which isn't behind a paywall, as in if you click on the article but then it just gives you a message about how you must be a member or whatever to view it.

It seems as if everything, literally everything, will eventually become monetized.

For the sites that require just a simple login I use bugmenot
http://www.bugmenot.com/

But this site is no match for those that actually require you to pay to view. Personally, I can understand requiring payment, but requiring a login for the sake of a login ><