KavazovAngel: It definitely looks the same. It is nice, though. :) Great that it immediately displays the prices in my country's currency. For this, it is a total win over Steam's "your local currency sh1t" (1. we're not in the EU, 2. the Euro is not our local currency).
It may be displaying prices in your currency, but remember two important things:
1 - The prices are generated from a daily exchange rate that most likely is lower than the one used by bank/credit card organisation who handles your payment to Impulse on your behalf.
2 - Impulse are actually charging you in USD, thus with the first point, you are most likely paying more than the price displayed to you.
I don't consider that handy, I consider it deceitful.