No.

I don't care for Steam at all, I support GOG and GOG only. Call it patriotism if you want ;)

XD It doesn't offend me, nothing offends me, it just doesn't work when you are on satellite. :D

Steam has so many other problems, this wouldn't even come close .

No, they are not. They make it plain, at every opportunity prior to point of sale, that it is a SALE, and not a rental.

Already have an extreme dislike of them, this wouldn't help or change my opinion, i won't use steam again...

Hey Licurg, would this change your opinion of Steam?

At least it would honestly put it out there the direction the industry is heading.

Although as I've said a thousand times, today's consumer's will be just fine with it.

So it makes one wonder why they don't go ahead and make it a rental service.

I soooooooo wish they would.

There isn't enough booze in the galaxy to make me use Steam .

Wouldn't change my opinion in the slightest. I already consider them a rental service and although I use Steam, I'm well aware that the money I put down for a game tied to Steam is for a rental. That's why I don't pay more than 5 bucks for said rental.

As far as other people are concerned, sure it would be great if Steam came right out and said it, but people really need to take some responsibility and realize what they're getting with their dollars before they buy. I doubt that even if Steam changed their wording it would even register on most buyers, as I doubt more than a fraction of a percentage of them actually read the purchase agreements.
I see what you did there. :P

The sad truth is, most of Steam's customers don't give a crap about DRM. Until it's thrown in their faces, what they're really giving up, that's not going to change. Giving them options isn't enough. Making it clear to them that games purchased through Steam are merely rentals is the only thing I can think of to change change their minds-short of Steam going out of business and them losing access to their libraries of borrowed games. Even retro-active region locks and games being removed from people's libraries hasn't been enough. People just blame the publisher.

The other problem is, as long as people rally around Steam, that "publishers hav[ing] a CD Projekt RED moment and realiz[ing] the futility of imposing DRM on paying customers" isn't gonna happen. Especially not when the numbers come up and people realize the Steam version of The Witcher 3 dramatically outsold the GOG version (and not just because they could buy it at Russian prices). That might not happen, but I wouldn't doubt it.

Oh, and I don't expect Steam to advertise that they're becoming a rental platform.

I'm hoping for one of two things: either the government (my government in particular) steps in and states that purchases through Steam are purchases and thus subject to all rights which govern purchases (including first sale) or that the government will step in and state that if Steam doesn't treat all purchases as purchases, that they're then subject to a government regulated rental agreement.

You may consider them that way, but they don't market themselves that way. There are legal implications in how they market themselves. And at EVERY opportunity prior to point of sale, they choose wording and tactics that say they are selling software, not renting it.

Yes.

It would improve my opinion of it, because then it'd be a correct moniker.

But I still wouldn't use it and would still be offended by the idiots who do.

No. It is what it is. What they pretend it is doesn't really matter, at least not as far as regards my personal opinion of it.

As for Netflix, I like Netflix (streaming), but that's because it's very cheap, not because what's on offer is particularly compelling. I can also just flip it on and pick something to watch. You can't just conjure a Blu-ray out of thin air. If Netflix was $45 a month instead of eight, though, you better believe I wouldn't be paying it. If I had to pay the full disc price to "buy" a title on Netflix before I could watch it, I sure as hell wouldn't do it - unless there was something I was dying to watch that for whatever reason I can only get through Netflix, and I caught it on sale for a few dollars. A rental is worth a few dollars, but not much more than that.

The titles I buy on Steam are the ones I'm dying to play and can't play without Steam, and that I catch on sale for a few dollars. A rental is worth a few dollars, but not much more than that. Especially since a "rental" on Netflix means clicking the play button in my web browser or on my PS3, whereas a rental on Steam means going through an atrocious piece of completely unnecessary disasterware.

Except in the subscriber's agreement which nobody bothers to read.