jamyskis: The problem is that there are many people who still have 32-bit processors.
Just to be clear, I was specifically talking about desktop/laptop machines (like the OP's machine), not e.g. old Atom-based netbooks or smartphones running Win7 Starter or something similar.
That said, I have two such ancient PCs at home in semi-active use, and they have no chance in heck running (32bit) Win8, or even Win7, in a meaningful way. Starting from the fact that the hardware vendors do not provide Win8 (or even Win7) drivers for the hw components that those machines possess. So trying to upgrade them to Win8/7 would be rather pointless. 64bit CPUs on desktop/laptop PCs have been the standard for... quite awhile.
As for what companies do... at least my employer has made clear which PCs can be upgraded to Win7, now that we are finally getting rid of XP on any PCs here (in favor of Win7). The PCs which can't(?) be upgraded to Win7 will be simply put out of use, and newer replacements with Win7 will be bought. For example, at least all the ancient ThinkPad T40-T43 machines which were not yet broken were marked as "can't run Win7", while my newer ThinkPad T400 was considered Win7 ready _after_ a BIOS upgrade (I don't know why that was deemed necessary for Win7, but anyways). And the T400 is running 64bit Win7.
And that is not because my employer has money to throw around, quite the opposite, as they've been trying to save money everywhere all the time (EU economy crisis and whatnot).
All in all, I'd say 32bit desktop/laptops versions of Win8 should be pretty much obsolete to this time and age.