Forums have quirks. For instance, in the Steam forums, every time Valve so much as moves a rock in one of their games, vast fleets of waaaaaambulances are required to calm the whining down. Similarly, every time Steam is mentioned in this forum, people turn around and declare it PURE EEEEEEEVIL. The fact of the matter is that Steam (or anyone else for that matter) will never, ever be totally dominant in digital distribution, as you'll have to wait until the developers who run their own service (Telltale, EA, Stardock, Blizzard, indies, etc.) shut down theirs before Valve can afford to be PURE EEEEEEVIL for real and not starting losing customers to competitors (and even then, there's no guarantee someone won't start up their own DD service and start siphoning off your disgruntled customers *cough*Battle.net 2.0*cough*. You really can't afford to be PURE EEEEEEVIL in business, unless World of Warcraft makes up 60% of your revenue.)
TheCheese33: There's fierce competition between different DD services, but I think another, newer competitor will force several of them out; OnLive.
DON'T HIT ME YET, HEAR ME OUT. While you and I don't much care for the surface, I have been observing the Arena from day to day, keeping an eye on how many people seem to be playing, and it looks like they have quite the group of people snatching up their games. People are attracted to OnLive like flies on shit (which is a metaphor that may have two meanings for some). I don't have an exact figure, but from what the OnLive people have publicized and from what I've seen popping on sporadically, they aren't going anywhere anytime soon. They're even expanding, adding games and servers due to demand.
This may be like an MMO, which starts out popular but slowly dies, but I think OnLive will always have a market for some. For us, who like running our games natively on our fire-breathing machines and take pride in owning our behemoth of a collection, the service holds no appeal. It kind of reminds me of the Apple market; many of us turn our noses up at the iPads and MacBooks of the world. But many mainstream consumers love them, and none of us seem to know why.
Hmm... We will discuss this again in 12 months when the Founding Club 12 month subscription expires and everyone starts paying $15 a month (?) just for the privilege of access. Personally, I think OnLive has grossly overpriced its service and once the fees start hitting, I expect the customer count to drop.