tokisto: I don´t understand it. I feel much more "prone" to a game that I know and appreciate a bit than one which I´m not sure about it (no trust in reviews). Lately, here on GOG, was poking around and tried the Defender´s Quest browser demo (nice idea). Now the game is at least in the wishlist. I remember when, in midle 90´s and early 2000, games always have demos, even compilations were sold by some publishers. One of my favorite games from all times, Tropico, I discovered by one of these compilations. What happened?
Extra Credits did a really good episode on this, but essentially it boils down to gamers, the way we act means demos have a very low likelihood of helping you, but have a lot of opportunity to harm you, even if your game happens to be good (e.g. the demo for Spec Ops: The Line convinced a ton of people to not buy it, despite it being an amazing game and numerous critics calling it the most important thing to happen to gaming in a decade).
If we want demos we'll have to encourage platforms that essentially build them in (e.g. like XBLA or XBL Indie), so they're not much if any extra effort for developers.