Posted February 04, 2012
elus89: I see loopholes and illicit activity when you knowingly make an extra account just so that you can take the free trial again.
Thanks for the answer. Like you, I certainly don't want GOG to promote illicit activities that hurt gamers and developers. However, I haven't actually seen anyone promoting the thing you stated above. Maybe I overlooked it, but your post above actually is the first one in the whole thread that even gave me the idea that someone might try this. I'm also not sure what could be gained by taking the same trial twice since you _have_ access to everything by taking the trial once. elus89: You know what the contract implies, the free trial is for those who genuinely don't know what it's about, and you're abusing IGN's trust when you just use it to get free games which you know you want. Yes, it's a loophole IGN created, and we should be grateful for this loophole and not abuse it simply for our own gain.
Yes, taking food samples when you know you'll never buy anything from the grocery store is immoral. If you shop there regularly, or even this one time, (but did not necessarily buy the product in question) no it is not immoral.
I'm not thinking you're on a high horse either, but I _am_ very confident that every marketing guy I ever worked with would disagree with your above statement, and wholeheartedly agree with SirPrimalform's. Yes, taking food samples when you know you'll never buy anything from the grocery store is immoral. If you shop there regularly, or even this one time, (but did not necessarily buy the product in question) no it is not immoral.
Usually, when you do such promos, you _don't care_ whether people enter with the intention to certainly buy something, or with the intention to _perhaps_ buy something, or with the intention to definitely buy nothing ever at all. What matters to you is that they _do_ enter. Once they are there, you present them your products, trying to entice people into staying no matter what their previous intention was.
I don't know about Canada, but here in Germany there are often people giving free newspaper samples away at supermarkets. They give you a free paper, you give them your address, and if you don't revoke it within a couple of days, you'll have a subscription to said newspaper. It's the same business principle as the one that IGN is using. Now, contrary to what you might think, these people actively try to convince people to take the paper even if those are adamant about not getting a subscription. They will point out that there are no strings attached, that it's perfectly okay to cancel the subscription, etc. This is how the marketing works. They hope that either the newspaper in question is good enough to change your opinion, or that you simply don't care enough or forget to cancel the subscription. In any case, the only thing that matters to them is to give you the free paper (and get your address), period.
IGN is doing exactly the same. They are giving stuff away for free, hoping that people come in and have a look. Once people are in, IGN showers them with an impressive amount of offers. You cannot even access a single offer without getting to a page that lists all of them, and that's exactly as IGN wants it to be. Their whole offer is based one this one, decade-old, sales principle: Lure people in with FREE! stuff, show them all you have to offer once you got their attention, and then hope that enough of them stay. Just like SirPrimalform already explained.
I accepted their offer with the intention of definitely not paying for their service. I got in, had a look, and I have to admit that I contemplated for a moment whether the service might be worth the money after all. But then I decided that (for me) it isn't, and cancelled it. I don't feel like having done anything immoral at all, and my moral compass is usually pretty strong.
Post edited February 04, 2012 by Psyringe