Posted February 04, 2012
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Yes, taking food samples when you know you'll never buy anything from the grocery store is immoral. If you shop there regularly, or even this one time, (but did not necessarily buy the product in question) no it is not immoral.
Usually, when you do such promos, you _don't care_ whether people enter with the intention to certainly buy something, or with the intention to _perhaps_ buy something, or with the intention to definitely buy nothing ever at all. What matters to you is that they _do_ enter. Once they are there, you present them your products, trying to entice people into staying no matter what their previous intention was.
I don't know about Canada, but here in Germany there are often people giving free newspaper samples away at supermarkets. They give you a free paper, you give them your address, and if you don't revoke it within a couple of days, you'll have a subscription to said newspaper. It's the same business principle as the one that IGN is using. Now, contrary to what you might think, these people actively try to convince people to take the paper even if those are adamant about not getting a subscription. They will point out that there are no strings attached, that it's perfectly okay to cancel the subscription, etc. This is how the marketing works. They hope that either the newspaper in question is good enough to change your opinion, or that you simply don't care enough or forget to cancel the subscription. In any case, the only thing that matters to them is to give you the free paper (and get your address), period.
IGN is doing exactly the same. They are giving stuff away for free, hoping that people come in and have a look. Once people are in, IGN showers them with an impressive amount of offers. You cannot even access a single offer without getting to a page that lists all of them, and that's exactly as IGN wants it to be. Their whole offer is based one this one, decade-old, sales principle: Lure people in with FREE! stuff, show them all you have to offer once you got their attention, and then hope that enough of them stay. Just like SirPrimalform already explained.
I accepted their offer with the intention of definitely not paying for their service. I got in, had a look, and I have to admit that I contemplated for a moment whether the service might be worth the money after all. But then I decided that (for me) it isn't, and cancelled it. I don't feel like having done anything immoral at all, and my moral compass is usually pretty strong.
Post edited February 04, 2012 by Psyringe