Posted July 29, 2010
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Bear in mind that I never played the original Warcraft, and mostly stuck to things like Final Liberation with regard to 40k, so take this with a grain of salt.
Warcraft, like the modern RTSs that it heavily influenced, was about small numbers of units and fast thinking. The individual.
Warhammer is all about large scale battles and strategy. The army.
So that could be problematic. GW obviously did the fancy video games to drum up interest in the tabletop game. The tabletop game being all about buying lots of miniatures from GW...
Can you see how an emphasis on small skirmishes and the like could have potentially been bad for GW's pocket? :p
Ironically, Warcraft/Starcraft have evolved into a game about building armies and planning every minutiae of detail, whereas Relic's 40k games have grown to be about controlling small numbers of units and rapidly reacting to the enemy. :p