Red_Avatar: The Industry is one big corrupt bowl of monkeys who have no clue what they're doing except for filling their pockets.
Take Timmy. Timmy is 16 and gets 50 euros pocket money every month which he is willing to spend on games. Timmy also has Internet at home.
Now, let's take a look:
Situation A: Timmy sees an ad for a game but it costs 50 euros. He takes a risk and it turns out the game is pretty dull. Timmy just lost an entire month's allowance on a crap game. Still: 50 euros went towards the games industry.
Situation B: Timmy realizes he has Internet and can use it. He sees an ad for a game but downloads it first. The game turns out to be crap so he looks at another game which is fun. He buys the game, spending his 50 euros and is happy. 50 euros went towards the games industry.
What is the difference between A & B? The difference is that the industry got paid for a crap game and the customer was not happy. The thing is, the industry likes it that way. It means crap products still make money and reduce the loss of money even if it was at the expense of the consumer. Yes, the industry doesn't give a sh*t about us as long as they make money. BUT, in the end, the same amount of money went into the industry except now the people who deserved it got it instead.
In the end, piracy is about a person A having a limited amount of money and choosing where to spend it. THIS is what the industry needs to realize. Their "theory" seems to rest on the fact that consumers have bottomless pockets where each game they try is a lost sale. NO IT'S NOT.
Most people can only afford one or two games a month and what piracy really does, is give gamers a better reason to invest in an expensive PC. If a PC costs €1500 to play games, and games another €50, it would become too expensive for many if they couldn't play more games on the side for free. Yes it sucks they can't afford to buy all games but their limited money still goes into that same industry so in the end, it makes NO difference. Heck, many PC gamers would just stop buying PCs and PC game sales would drop even more if they had to buy every game to play it with the risk of getting ripped off.
Timmy downloads the game. he plays it and enjoys it, but would rather not spend 50 euros. He downloads another game instead.