There is a clever plan in place, to get word back to Ubisoft, that we are not happy with their ways.
It boils down to:
1) Buy Assassins Creed II on pre-order from the stated retailer
2) On a fixed day return the product with a message stating why you are not happy with it, ie the DRM.
3) Retailer upset about large number of returns, so they contact Ubisoft stating what happened and what was said!
Read the full plan...
http://savygamer.co.uk/2010/02/19/drm-assassination-lets-send-a-message-to-ubisoft/
-Kom

Rather juvenile. When a company tries to sell a product you don't like then you simply shouldn't buy it. Any further response generally just ranges from pointless to childish to counterproductive.

I think that point 2) may prove rather difficult.

I'm guessing you didn't read the article, or don't understand the problem.
I think the underlying reasoning for this approach (instead of a boycott) is:
1) Gamers (collectively) are pretty rubbish at boycotts, so they don't work.
2) Money talks, so Ubisoft will hear.
I want to buy Beyond Good & Evil 2 without DRM, and this is the best idea I've heard so far as an attempt to make that happen.
By the way: Chill out! No need to infer I'm childish just because you don't agree with the plan.
Yeah lol. I've thought about that. I'm going to take extra special care of my receipts so at the end of it, I either get the game back or my money.
-Kom

All that plan will do is piss off the retailer. Ubisoft won't give a shit. So why make the retailer suffer for something that isn't in their control? You'd be far better off finding an actual address for Ubisoft (one which won't just lead to a bin) and mass writing them directly.
You could almost certainly do the same with any of the social media outlets they use. And most importantly, just don't buy the game.

The best plan is a kind and polite letter to Ubisoft, plain and simple.
Another plan is to buy the game the minute they patch out the online DRM, which they promise they will do.
Yet another plan is to buy the damn thing.

Fix'd.

Giving them money means they get money which means their plan worked and the drm will stay.
Furthermore the plan requires people to buy a game they want and then have the self control to NOT crack it open and have a go
Ignoring the game completely is a far better approach but nothing like as good as massed letter writing

And that's admiting they don't change their mind or forget it when it happens. I don't know why but I am 99.9999999999% sure that the whole "patching the online part in case servers goes down" won't appear anywhere in the game EULA but that instead we will have the usual "this service might goes down anytime and whenever we feel like it" we found in Steam or anyother online service.
Personally I thing that buying the game is definetly the worse thing to do, the best being not buying it and trying to make your voice heard as much as possible, after all they fall back once from their previous online activation scheme and even release some games DRM-free so it might happen again.

Ah but that's the evil plan Ubisoft has! Not buying it will surely mean piracy is the cause! Doesn't matter if the game hasn't been cracked yet - they played the same trick with their Starforce games. I remember an interview where they blamed piracy for poor sales of a game that hadn't been cracked yet three months later. Too bad the site in question didn't realise this - would have been interesting to see their reply for that.

Greatly inconveniencing an innocent retail chain in a feeble attempt at getting back at a faceless corporation? I see no flaws in this plan!
As we have seen with the Modern Warfare 2 boycott, many people lack the willpower to carry through their refusal to use a particular product. I wouldn't be surprised if a certain number of those copies never got returned...
Additionally, 100 copies (if that goal can even be reached) out of the tens or hundreds of thousands Ubisoft expects to sell isn't all that great, especially since Ubisoft will probably expect a good chunk of overall sales to come from digital outlets (which can't be refunded).
Finally, Tesco is very unlikely to transmit the reasons to Ubisoft. Even if a customer explicitly stipulates their reasons when returning a product the reason actually listed on the return form (filled out by staff for internal use) is often worded in a very generic manner (so "Ubisoft's DRM is teh sux0rs!" would probably become "customer disagreed with license terms" or even "customer changed mind"). After a bit of paperwork shuffling it would all be sorted. If the games were still shrink-wrapped or otherwise not tampered with Tesco would simply return them to the shelf, but otherwise they would organise with Ubisoft to have them dumped and get a refund and those wanting to order Assassin's Creed II from Tesco and actually keep it would find that it has become marginally scarcer.

If your trying to get ubisoft to stop with the use of its new drm plan.
buying the game would be a bad idea. unless they get rid of the drm
lets say for right now i am the head of ubisoft.
who just made up this new drm plan after smoking some good stuff.
I try this out on a few games that will be out for the pc soon.
If it makes me a lot of money by stoping them no good pirates.
I would keep on using it thanks to all the money it made me.
If it failed and i just want to the pc to die. i would make up a line like someone used on me at the oots forums. all pc gamers are pirates.then post links that showed no numbers real numbers on the pirate rate for pc games or just plain post a link to story with a high pc pirate rate just to make it look like pc gamers are big fat pirates.
then when some one links to xbox360,ps3,wii pirate rates i would act like they where nothing or say so i'm happy they got ban. then go back to acting like the xbox360,ps3 and wii can't be pirated.
The only good thing that come out of the debate was the topic got close. it was about codmw2 that got derail and turn in to a debate about pirates.
point of all this?I don't have to give a care if my game suck or has bad drm you don't like.
If it sells well i keep using the drm.
if not i just blame pc gamers for being all pirates.
then go right back to making games for xbox360,ps3,and wii.
Dam do i hate it when any one said pc gaming is dieing or all pc gamers all pirates.

tbh i think this plan will only work if used accross the board with the big 3 retailers of games in the uk (amazon.co.uk, play.com and game) and you would need alot more people 100 people doing this would only be a bump in the sales figures slightly you would need thousands of people doing it, before they complain to ubisoft

It will happen eventually I am sure. Why bother keeping the servers up when the game is under $10 and no one cares anymore? It will be an unneeded expense at some point, I am sure, and at that point will be patched.

I'm not really trying, I honestly find this DRM to be 90% perfectly fine and a minor annoyance. It's much better to me than limited activations or Steam/GFWL/Impulse integration.