They were specifically asked by kotaku about the viability of the scheme for Australians where our broadband is far from universal and our bandwidth is regularly eaten by bunyips
http://www.kotaku.com.au/2010/02/ubisoft-explains-australian-drm-scenario/
in short they say: Don't worry about it, she'll be right mate!
Aside from the consistent speed progblem, the other important consideration is that not only are there many places where you still can’t get broadband (flats with a single phone line frequency split into several in much the same way broadband works are a notable example) but there’s the issue of caps & throttling.
Say your pervert little brother has wasted most of your monthly bandwidth downloading porn that you don’t like (probably those 2 girls and their cup). Because of this you go over your limit in the first or second week of the month and are capped which kills your single player possibilites since you no longer meet the speed requirements, you’re locked out of your single player game for 2-3 WEEKS until your limits reset and to top it all you don’t even have any good porn to entertain yourself with in the meantime.
That would induce 3 likely results, firstly you kill your brother, secondly you get pissed off with the company and not buy their stuff again, third you search for a way to prevent that situation happening again, perhaps bypassing the system entirely with some sort of download…
Maybe ubi are trying to explore temporal theory, this is like the start of a predestination paradox.
UbiExec1: "We've seen the future, the PC market is destroyed by piracy!"
UbiExec2: "What? Why would they pirate stuff if it will destroy the market?"
UbiExec1: "Oh there was some bullshit 'sticking it to the man because of restrictive business practices' excuse but they're pirates, who cares why they do things?"
UbiExec2: "Good point! We have to stop them"
UbiExec1: "Perhaps some kind of system that puts excessive restrictions on them..."