Posted November 26, 2011
http://arstechnica.com/business/news/2011/11/were-watching-malls-track-shoppers-cell-phone-signals-to-gather-marketing-data.ars
The technology, from Portsmouth, England based Path Intelligence, is called Footpath. It uses monitoring units distributed throughout a mall or retail environment to sense the movement of customers by triangulation, using the strength of their cell phone signals. That data is collected and run through analytics by Path, and provided back to retailers through a secure website.
...
"Some malls are even using facial recognition software," Schuman told Ars Technica in a phone interview, with the primary purpose of "loss prevention"—identifying shoplifters.
Seriously? No one bothered by this? No one investigating if this is LEGAL?...
"Some malls are even using facial recognition software," Schuman told Ars Technica in a phone interview, with the primary purpose of "loss prevention"—identifying shoplifters.