Navagon: I had no idea that practise had been around so long.
That game was one of the first, iirc. And it was one major shitstorm. The practice has been around quite long for german retail publishers. Major publishing companies (especially EA) don't use that tactic. Whenever e.g. an Ubisoft game gets this treatment, it is published by a german publisher. And, more recently, polish publishers and developers like CDP (no longer, thank gog) and Techland. One of the reasons I switched to imports (play.com) and abandoned retail here for the most part.
Zussex has gotten (had, dunno, maybe it changed) a really bad reputation thanks to Earth 2160, as it also was one of the first titles that had an online activation and limited installs. I know there were others before, but that got the forums boiling.
I'm not following the market anymore or read german gaming mags, so I don't know how things are now.