Aningan: Yeah, but you have to consider that, at least for retail, they get very little of the actual price. A lot of the money go to retailer, production, transportation etc. And from the subscriptions, you have to take into account the server maintenance, the support staff, the developers that keep working on patches. i would be
very surprised if even half of the $167M is actual profit. My guess would be it's more like 25-33% of that. But it's just a guess.
The game doesn't have to just sell $200M (game + subs). The game needs to turn $200M in
PROFIT just to cut even and I'm betting the investors expect a lot more than cutting even.
That's why I'm putting $40 as a mean. Consider they might be earning $20 from retail sales, but they earn $60 from digital ones, even more outside US where the game is sold for 60 euro. It should even out at roughly $30-40 a box. And cutting even isn't turning profit (green numbers), cutting even is investors getting their money back. Selling $200M should do that just well enough.
orcishgamer: You mean when it goes F2P... first class free, then earn points or spend cash for any other class you want to play... maybe, dunno exactly how they'd monetize it, but you know this will go F2P at some point.
This is actually the one MMO I don't expect will go F2P. It is backed by too strong a franchise to require it, and so long as it can keep its subscriber number at over 500k it should do fine - Something it will likely do without any problems. If Star Wars Galaxies managed to stay afloat until SWTOR got released, I can't see SWTOR not staying around for a long time, even if it won't likely be a heavy hitter on the MMO market.