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Crosmando: Actually, it's visible on the boards that the times of the most excitement and activity is when GOG releases classic games, not during sales. This isn't Steam where hordes of stingebags wait around to get games for 2$ on sale, GOG has many exclusive older titles and caters to a different demographic than the OCD sale buyer Steam crowd.
Based on what evidence? The summer sale had plenty of excitement and activity. They just wasted all of it when they blew their load putting up all the bundles at once. Gem promo's and weekend sales get plenty of excitement too, not to mention the sales thread is one of the best places on the GOG forums.

New releases get excitement plenty on both forums. Perhaps you're missing it because on this forum most of the new release excitement is in a single thread on the main forum of the site, whereas on Steam it takes place mostly in it's subforum.
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Pheace: Perhaps you're missing it because on this forum most of the new release excitement is in a single thread on the main forum of the site, whereas on Steam it takes place mostly in it's subforum.
Perhaps, Steam's discussion is more fragmented I think. I thought the Wizardry releases seemed to generate more excitement than the current sales, purely because these are classic games that haven't been sold for over a decade suddenly reappearing exclusive to GOG, certainly more exciting imo than a sale on games already here. Of course I don't have sales data or metrics, only GOG would have those.
It's hard to compare numbers anyway. Numbers will show Steam sells a crapton more of new games, but they also have more users. I guess the Average price sold at could be meaningful, like the one for DQ but even there those might be numbers before Steam had a sale and perhaps GOG already did.