Fujek: But what sort of revenue are we talking about?
bansama: Surely you can come up with the answer to that yourself, but that's all besides the point. The point is if it isn't happening via the channels that Valve provide and ONLY those channels, you are at Valve's complete mercy for when they want to fuck with you.
If you and other want to take that risk, go ahead. It's your choice.
Bansama, everything is still happening through Steam. The site has a few main purposes.
1 - A user has extra copies of a game and they're looking to offload them to someone. Their friends might not be interested, so the site allows them to find an individual.
2 - Someone is feeling generous, and they would like to make someone's day by sending a gift to a random user who might not be as fortunate.
3 - A developer is looking to promote their game, and does so by creating a giveaway.
In all scenarios, everything happens through Steam as usual. People buy gifts through Steam, and they use the Steam gifting or trading system to send gifts. If anything, it promotes people to use their services, to register for a Steam account, and to take advantage of their sales by purchasing gifts for others. As well, it helps to showcase some advantages to using their OpenID system, and I've already heard from a number of companies that decided to implement it after seeing it used on a few of our sites. If you view the page, you can see gifts are estimated at $60,000+ for the past couple of months. I can guarantee a number of those were purchased due to the site's existence. I'm not sure why you're against the concept, we're trying to setup a fun service for Steam users, and build on the tools Valve is providing developers.