Nafe: Now hold on, they did the decent thing with the Prince of Persia release. I think that warrants holding off judgement until the DRM details are revealed - unless of course your problem with Ubisoft is for other reasons.
Yeah, purposefully NOT selling the POP DLC to PC players is a *real* good thing. Normally I wouldn't care, but when it actually adds major game changing features and a supposedly better ending to the game, then I get annoyed that they can decide not to release it for the PC. So yeah, they did good with the DRM only to shaft us later by witholding major game content which fixes several problems, including the difficulty of the game.
Sorry, can't find myself supporting a company that decides to do that.