anjohl: Stats please.
Every PC is a potential Linux/Ubuntu-equipped machine, which gives Linux support a greater degree of magnitude by way of PC's market domination.
Many people would abandon Microsoft if "PC Gaming" didn't mean "Windows Gaming".
Gremmi: http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=10 4% vs 1%
Honestly, percentage doesn't mean much without the real world numbers in terms of actual systems running each OS. There are currently about a billion desktop computers in use worldwide, so that 1% that Linux holds translates to roughly 10 million machines. That's actually a significant number of potential customers for game companies, but it is still absolutely nothing in comparison to the
950 million machines already running some form of Windows. Sure, there are people who would switch to Linux or some other OS if it weren't for the fact that commercial gaming is pretty much restricted to Windows, but not enough to make any kind of significant dent in that 95% market share that Windows currently holds, especially when nearly all new desktop PCs are sold with Windows pre-installed and most average consumers would never even consider changing that.
Yes, it would be nice to see developers supporting Linux, even if it means Steam comes to Linux, but the fact is, the Linux community is stuck in a "chicken and the egg" scenario right now: game companies won't market to Linux users because there aren't enough Linux users to make it worthwhile; there aren't enough Linux users to make it worthwhile because (in part) there are almost no big-name commercial games on Linux. We will never see something like Steam on Linux as long as this conundrum exists. Unfortunately, it probably won't be games that bring desktop users over to Linux, it will more likely be something business or productivity related. That's what made Windows so ubiquitous, the fact that it ran applications like Office. It was only after the general public became accustomed to Windows through its use in a business environment that we started seeing it in the home environment and it became a viable gaming platform. If and when that happens to Linux, then we might see the beginnings of gaming support; lets face it, Steam coming to Mac is really only a beginning itself. The vast majority of Steam's current game library do not have Mac versions that we know of yet, so the Steam client coming to Mac is a start, but it could be just a really small start.