Posted March 11, 2012
shane-o: ...
Stingy is: unwilling to give or spend; ungenerous. People are unwilling to spend cause they're waiting for a sale or for it to become cheaper for whatever reason, or so I read here and many other places...
The reason should be clear. It's the fundament of the economical system. Everybody tries to optimize his personal wealth. So when there is a chance to get something for less, people will always persuit it - and that's not wrong, it's wanted. Stingy is: unwilling to give or spend; ungenerous. People are unwilling to spend cause they're waiting for a sale or for it to become cheaper for whatever reason, or so I read here and many other places...
The profit of the industry is determined by their own ability to market themself, by their own production costs, by the level of competition (more competition potentially lowering profit but also increasing efficiency), by the level of price comparability and by the overall demand for the products by customers. Investment money will always flow to the place where profit seems to be highest. In the end everybody gets most of what he/she wants most. The most effective strategy of customers is using elasticity of demand, aka waiting for a sale. I bought 80-90% of my games on GOG during a sale, lately only during sales.
Now, do customers in video game industry really have a too strong market force and thereby strangling the video game industry into slow and agonizing death? I doubt it.
One could look at the quarterly balance sheets of the big companies like EA, 2K, Activision who are stock listed and provide such information and calculate profits per invested capital and then compare it with the economy wide standard. At least they should be doing fine. However the business is volatile with much being dependent on the success of single titles. I wouldn't want to invest into them. Too risky for me.
As for Indie developers. I am willing to pay a premium for a good idea from a small publisher because I have sympathy with them. However there is a limit.
Post edited March 11, 2012 by Trilarion