keeveek: Women and men have exactly the same conditions to meet when starting an indie company. No excuse.
Well, okay, you have a point, but it still applies what I said earlier, that you'd need a strong sense of mission to take an interest in an area that is generally perceived as not too inclusive of your gender or at least your gender's interests. For a woman to start her own studio and develop her own games she'd need to be really passionate about gaming, and that's where the vicious cycle of "games directed at male audience because too few female players - only few female players because games directed at male audiences" might come into play.
I also read an statement by a female developer in answer to the question whether she believed the women in the industry could make a difference, where she said that many who are passionate enough to get into the industry have been so accustomed to turn a blind eye on the imbalance of genders and the clichéd representation of women in games in order to be able to enjoy the games, that they are often desensitized to the issues. I recite it with my own words here, the way she said it probably was probably more nuanced and sophisticated than my version of it here may sound, and I don't claim that she's right, I just think it is an interesting thought to keep in mind. Female readers, too, are much more accustomed to reading books from a male perspective than male readers are to reading books from a female perspective, I think they are generally much less likely to throw a tantrum about their gender or sexual orientation not being present in a book or game than quite a few spoilt hetero men seem to be.
To bring a personal note into this and explain why I take an interest at all, is that despite being a hetero male I'm kind of bored by the same old tropes and would welcome more variety in games, experience something new or at least get the options for it. I'm all for good gameplay, but I also put much store in setting, story-telling and atmosphere, and those are influenced by the things we talk about. I guess it also depends a bit on whether you see games as a mindless diversion (they give you exactly what you expect or what they think you want, just like your average romance novel would) or also as a medium with artistic and thoughtprovoking potential (you learn something new and unexpected).
I also call BS on games not being political because every creation is based on certain values of the creators or the times they live in and they do have an impact on the people who consume it. And just because something is deliberately anti PC does not mean it's not political, because it could be seen as a political statement against being PC (at least the players in favorite of such games seem to secretly think so themselves). If someone says that something is just entertainment and therefor not political, they disregard the fact that entertainment has always been a favorite target of propaganda and that all entertainment media have a part in forming our world view. That's not meant to say that games are intentionally sending political messages, and neither that they should, just that the creators and their players should acknowledge the fact that these things can have an impact, and that they assume responsibility for it, regardless of whether it causes them to change anything or defend their vision. The less you are aware of the power of entertainment, the higher the risk of abuse. I don't think politics should restrict artistic visions, but you should be ready for criticism, and the creators denying all responsibility for the values presented in their games by saying "it's just a game", that's a pretty lame excuse (especially for someone making a living with games).