StingingVelvet: We really need a centralized "bitch about non-US prices" thread. I've been reading these threads for 10 years now and they're all identical.
step right over to the Steam-powered user forums, please.
seriously though, this is so old i don't know why people keep bringing it up. obviously, this is the result of publishers trying to milk European customers either because their games happen to sell a bit better in Europe or just because they think they can get away with it. EA is notorious for doing this.
apparently, enough Europeans still buy the games, or the practice would have been stopped by now. the currently discounted Steam price of Rage brings it in line with local physical copies, so it's not all that surprising that some people will still buy it on Steam.