Personally I think the Puppy Bowl is kind of hilarious. At least it's a spoof for a good cause. But srsly, who thinks this stuff up? I mean there's a reality TV show on now called Naked Relator - the people are buying houses in nudist colonies! And before you ask, they are cleverly hidden behind pieces of furniture etc...
A couple of TV execs sitting around going "I dunno, maybe a show about a little kid that tap dances on marbles and falls down a lot? Hey, I got it - here's a real estate agent who sells houses in nudist colonies - the buyers won't wear any clothing - that's the ticket!"
~gotta love the complete and total dumbing down of TV these days~