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zaine-h: Because Coca Cola did it first? I'm sure they were able to look at the public financial records and advertising campaigns to find what went right, what went wrong, and how to sell the hell out off it.
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cjrgreen: Coca-Cola used 10-ounce cans only in Canada, where 10 Imp. oz. (284 ml, changed to 280 ml post-metrification) has long been a standard size. Master bottler Earl Dean's 6-1/2 ounce contour bottle is (was, the refillable bottles were last made in 2012) their longstanding symbol for nearly 100 years.

Reduce product size, and promote the hell out of it so consumers won't notice they're getting less for their money. Pepsico's not the only party guilty of this. Mass-market "premium" ice-cream makers have managed to get 64-ounce cartons down to 56 and now 48 ounces without any major protests.
When I get less for my money. I notice, right away and I can see that spending more money = bad. Then I stop buying those overpriced products. And I'm not a genius. So why are so many people allowing themselves to get ripped off? I'm not talking about the people who need smaller products for their lunch boxes or like the appearance of smaller products. I can understand why they don't mind. I'm talking about the people who just don't give a shit... Why? Do they have trees in their backyard that grow money for them? Are they followers of a religion that promotes being poor or throwing away money whenever possible?
Post edited March 25, 2014 by monkeydelarge
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cjrgreen: Coca-Cola used 10-ounce cans only in Canada, where 10 Imp. oz. (284 ml, changed to 280 ml post-metrification) has long been a standard size. Master bottler Earl Dean's 6-1/2 ounce contour bottle is (was, the refillable bottles were last made in 2012) their longstanding symbol for nearly 100 years.

Reduce product size, and promote the hell out of it so consumers won't notice they're getting less for their money. Pepsico's not the only party guilty of this. Mass-market "premium" ice-cream makers have managed to get 64-ounce cartons down to 56 and now 48 ounces without any major protests.
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monkeydelarge: When I get less for my money. I notice, right away and I can see that spending more money = bad. Then I stop buying those overpriced products. And I'm not a genius. So why are so many people allowing themselves to get ripped off?
Anybody who had a good answer to that, would probably get an uninvited visit from some muscle hired by an advertising agency.

Seriously, ripping you off in a way that makes you think you're enjoying it is their business, and they are very, very good at it. Everything about their advertising is aimed at making you forget that reasoning is important. Within their target market, it is effective.
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monkeydelarge: When I get less for my money. I notice, right away and I can see that spending more money = bad. Then I stop buying those overpriced products. And I'm not a genius. So why are so many people allowing themselves to get ripped off?
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cjrgreen: Anybody who had a good answer to that, would probably get an uninvited visit from some muscle hired by an advertising agency.

Seriously, ripping you off in a way that makes you think you're enjoying it is their business, and they are very, very good at it. Everything about their advertising is aimed at making you forget that reasoning is important. Within their target market, it is effective.
Yeah, your right. I guess we shouldn't go too deeply into this. The people in power, want people to be as stupid as possible. Stupid people are like their oxygen. And I doubt they would tolerate someone fucking with their oxygen supply.
So forget what I said, everyone. Pepsi mini cans are COOL! :)
Post edited March 25, 2014 by monkeydelarge
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AnimalMother117: Buying what you need (even if it is unreasonably priced). For certain purposes (at least used to be kids' lunch boxes) you may not be able to take anything larger, or possibly people who like soda who want to limit themselves. Also, some people probably like the way they look, and having an appealing looking product can play heavily into a person's purchase (yet again, even if it is unreasonably priced).
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monkeydelarge: People can limit themselves by being disciplined but I can see the usefulness of mini cans if you eat from lunchboxes and the appeal of how it looks, thanks to you. So thanks for shedding some light on this.
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Niggles: U talking about the cans half sized short squat or the skinny ones they shove into packs of 6-8 ? :). they been doing it for eons... i like those.. cant drink a whole can without getting gas hahahahah
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monkeydelarge: Why not just stop yourself from drinking a whole can? Save the rest for later?
Ever drank flat pepsi or coke? :P...i swear flat coke tastes like pepsi.... or is it the other way around ;)
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monkeydelarge: People can limit themselves by being disciplined but I can see the usefulness of mini cans if you eat from lunchboxes and the appeal of how it looks, thanks to you. So thanks for shedding some light on this.

Why not just stop yourself from drinking a whole can? Save the rest for later?
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Niggles: Ever drank flat pepsi or coke? :P...i swear flat coke tastes like pepsi.... or is it the other way around ;)
I forgot how disgusting Coke and Pepsi tastes after it's been exposed to the refrigerator for too long.
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monkeydelarge: AHAHAHAHAHAHAHAHA I don't see how this pic belongs in this thread but still, very funny pic so thanks for sharing.
less sugar, smaller portions...

you can now buy two cans of coke. not only you pay more but you produce twice the amount of garbage,