Posted March 25, 2014
zaine-h: Because Coca Cola did it first? I'm sure they were able to look at the public financial records and advertising campaigns to find what went right, what went wrong, and how to sell the hell out off it.
cjrgreen: Coca-Cola used 10-ounce cans only in Canada, where 10 Imp. oz. (284 ml, changed to 280 ml post-metrification) has long been a standard size. Master bottler Earl Dean's 6-1/2 ounce contour bottle is (was, the refillable bottles were last made in 2012) their longstanding symbol for nearly 100 years. Reduce product size, and promote the hell out of it so consumers won't notice they're getting less for their money. Pepsico's not the only party guilty of this. Mass-market "premium" ice-cream makers have managed to get 64-ounce cartons down to 56 and now 48 ounces without any major protests.
Post edited March 25, 2014 by monkeydelarge