Seriously, are nerds that cut off from society that they need their own dating service? I'm definitely not a social creature but I get around enough to know a fair number of members of the fairer sex. If I wanted to get into a relationship I'm sure I could find someone in real life as opposed to using the internet.

At least from my experience that doesn't seem to be the case. I think society has moved passed looking down at the nerd, especially since some of them are now among the most powerful people in the world. Most of the guy nerds I know are in relationships and general not with nerdy girls either. Perhaps your experience and observations are different where you live but nerds in the corner of the universe I live in are just fine when it comes to getting into a relationship.

I live in the South.....redneck country for the loss. I swear I hear the IQ being drained out of the populace around here....

I could definitely get a girl without any Internet dating services... provided I keep acting like a metrosexual and I use moisturizer...

It's not even a matter of social ostracism, many nerds are introverts and thus have difficulty in the initial stages of a conversation because we introverts see smalltalk as annoying or meaningless bullshit and any attempts to turn the conversation to somthing relevant seem rude or confusingly abrupt.
Many nerds also have hobbies that don't lend themselves well to social interaction. RPGs are a bit niche and are unlikely to pull the birds (hey ladies, check out my +3 flaming mace!), reading isn't a crowd pleaser, gaming is generally considered a waste of time by those who don't share the love... the list goes on but a good percentage of nerds are less social when having fun.
Also if you don't want to do the workplace romance thing and aren't at uni or a similar heavy social environment then it's even harder to find someone worth pursuing.
Lastly, nerds tend to be more intelligent and so are going to have a harder time finding an equal so you can have intelligent conversation for those times you're not shagging. Women like that aren't easy to find at the best of times and there's no sense limiting possibilities.
Everyone should read this article, it'll explain either why people are pissed off at you when you're trying to be nice or explain why it's so annoying when people never shut the fuck up and let you have a minute of peace & quiet.

Or pay enough

I am an introvert and I cannot be bothered to hold small, inane conversations. Guess what women like to do ? Have small, inane, apparently meaningless conversations. I know this from experience. It was absolute torture having to talk on the phone for however long and try to keep up meaningless conversation. Besides, ever since I unshackled myself from that constant pursuit I have felt a great weight come off my shoulders. Now, I'm just sitting back and relaxing. Perhaps, one day I "will find that one true love" whatever the hell THAT means, but in the meantime, I am not going to get bothered about it. Although I have to say watching other people put themselves through the torture that is courtship, and all the other claptrap that is bundles with it, makes for some semi-decent entertainment.
Also, life needs a turn-based mode of interaction. Screw Real Time with no Pause.

Yean and even if you do sit through all of the crap, it only ever ends up here: http://au.youtube.com/watch?v=6PSQus7v2yQ
Or does that just happen to me?
I think we can all agree on that. Quicksaves would be handy as well

Yeah, the "Friends!?!" scenario happened to me as well. That has got to be the largest pile of bullshit in the history of creation.
Quicksaves with a confirmation message would work better. Nothing is worse than quicksaving in the middle of a bad situation....

Then the nerd should make efforts to become a decent conversationalist. Sometimes that simply means just asking follow up questions or probing for general information that leads to a subject of interest. I always find asking about the last thing they saw in the theater of what they thought about a fairly popular film is a good way to get the conversation going. Sure it requires more effort than just registering online to find a match but eventually you are going to have to talk to them face to face, right?
And this isn't even getting into how easy it is to lie about your identity on the internet. Then again, real life dating can lead to many false pretenses as well.

how about extra lives? or the ability to actually load a file?
maybe custom soundtracks, or achievements! (first 3some including 2 women!)
fantastic stuff.