Just like the thousand other Android devices made them rethink their business strategy, right? :p

You mean like partnering with Nokia and spending massive amounts of money to try and make Windows Phone 7 not suck (after the Kin debacle, no less) and then considering unified UI so important they went out of their way to make all Windows 8 type platforms work largely the same?

Trust me, MS gets it, they may not like it, they may flub their first attempt or two, but Android and Google is one of their primary concerns and much of their strategy is specifically aimed at kicking their ass;)

As for Sony, I can't say I understand Sony as a company.

That's ok, none of the business analysts do either. If they actually have a plan, it's as inscrutable as it gets.

Sony's best days are behind them. The Playstation dominance is a thing of the past. A modded PS2 and a hacked PSP were the last Sony products that i bought. I very much dislike their sheer arrogance and the way they do business and will do my best to never support them.

I was talking about gaming / consoles / whatever... This looks nothing more than a simple PC, repackaged into a smaller box, running Android... at least from what I've read about it.

It's... real?

Sony only ever led the industry due to their unethical exclusivity deals. To this day, I.boycott any and every publisher that issues Sony exclusive content/games.

Remember back when Nintendo had their policy of a handful of published titles per year per publisher. You know, the entire reason Konami formed Ultra? How about the whole "Games developed for NES can't be ported for the first few years" thing?

It's business, it's underhanded, and once you start to care about the politics too much, you're liable to just stop buying games entirely. In other words, my advice to you would be "shut up and play". That's not what I expect you to do, mind. That's just my advice.

Yes, sometimes shit this awesome is real:)

And linking this for n-th time:
http://www.forbes.com/sites/adamhartung/2012/04/20/sayonara-sony-how-industrial-mba-style-leadership-killed-once-great-company/

Also, I compared Sony TV-s today to almost every other manufacturer in existence. They were better, at least by slight margin. Also it seems they finally realised few things about camera design (hello new nex series). But I may be bit biased.

:D

I never doubted the integrity of the company so much as their ability to actually pull it off, so it's nice to hear they've managed to ship hardware.

Well my point wasn't so much "I don't know why this is happening!" so much as "How on earth could anyone possibly be this stupid?!?" That article does a very good job of explaining how thoroughly Sony has squandered itself.

Hirai seems to understand what previous CEO did wrong. I can see them rising again. It seems he has gave engineers permission to do whatever they want as long as it is even remotely reasonable - the way that made Sony so big at the 1st place. Cameras like RX1 back this assumption.

He will fail. The PS1 was a one time event (2D to 3D). The leap from 2D to 3D was breathtaking and revolutionary and Sony was able to ride that gigantic wave to the top. There is no wave that revolutionary to take them to the top again.