Asbeau: What's so awesome about it? He's missing out on a game he might like just because it has simple online activation DRM. Seems rather silly to me.
Realistically, unless the game market crashes in a major way, anybody will only get to play half the games that get released in their lifetime (and I count retirement).
Might as well be selective about it.
Personally, I was only gonna buy games from 1 distributor anyways for budget reasons and given my allergy for forking more than 25$ per game title (part of it is budget and part of it is just a principle thing... I consider forking 40$-50$ to be overpriced for a game, no matter how good the game is), I was a retro-gamer well before GOG came along.
I don't even want to look at the catalog of the other distributors. That is one temptation that I do not need.
And yes, I approve of GOG's business model. After getting burned buying movies on VHS and then DVD (Blue-Ray can go play with itself), buying music on cassettes and then CDs, I welcome virtual "we'll keep the medium working, but your games will also work if we go kaput" policy that GOG has.
Whatever can maximize the longevity of my purchase (which for intellectual property should be long).