chaosbeast: Those legal letters was IMO, a PR disaster because GOG was late getting into the forum fray.
TheEnigmaticT: The time lag you were seeing in the communications there was because we can't really leap in and discuss much about what some other company is doing, and there's a limit to how many times I can say, "CDP RED doesn't consult with GOG.com about its business practices, or vice versa."
And yeah, you're right. There are a lot of people who made Twitter or FB accounts and then who vanish because they don't get what they want to out of it. But our social media channels, in aggregate, have a lot of reach and let us communicate without adding a bunch of bluetext-created threads here in the forums.
I'll see about testing adding new threads here as well as all of the social media channels, though. I'm leery of making the forums a marketing operation because, well, the ecosystem we've got here is very unique. I'd hate to muck it up. ;)
One of the first things they teach in media handling is to say it first and say it accurately otherwise others will say it for you and they might be wrong about what you want to say. It's not about repeating yourself it's about producing accurate and plentiful information once to stop misinformation/speculation.
Forums shouldn't be a marketing operation, it should fall under your communication/PR role since it's how people get the sense of community/news with GOG not about marketing since people who read this are already here. Press releases are in that fuzzy middle since it depends on the target audience. There is some marketing involved and there is some PR aspect as well. If your first thought was "everybody is my target audience" I'll hurt myself facepalming. Different audiences deserve to be talked to differently cause you know, they are important to us at ...
During the letters issue, it was a member who brought this up and he quoted **outside sources** (a "journalist" who got things wrong) and because of incorrect information, the member put GOG on blast. The proper way to handle the issue would have been to be the first to put out that information (before the member and give customers a heads up, you'll be hearing about this and this is our stand sort of thing) or if that's not possible, be among the **first** to explain the situation and explain GOG's stance on it. No comment, late responses, or finger pointing doesn't work in N.A. since most see as "we're guilty as sin but our expensive lawyers will make it better and sweep it under the rug for all to forget about it" even though, like in this case, it really wasn't GOG -but you need to explain that sooner and clearer and then get ahead of it. No need for millions of new threads, just use the existing one and post a reply. If the reply is accurate and factual consider it solved with the magical three words -boom done next. If it's not, you'll know soon enough and then you need to do it again.
On the flip side, there's no need to participate in all the forum postings. Dungeon crawls and fave movie/music/will I play this game topics aren't things we'd need to have an official response. It's tricky to know when and when not -but this is when experience and a good feel of the community is key.
[Edit: typos]