You can add me too "acare1984".

Anyone knows what countries does it support? I can't shop @ the EA store unless I wanna pay in euros (and I really don't nor should).

You can buy EA games from other services and try to register their CD keys on EADM regardless of your country. EA Store also charges me in euros which is stupid because South America isn't Europe but sometimes the price isn't too bad. Last Christamas I got BFBC2 DDE cheap considering other stores wouldn't discount the DLC yet.

Try again your Mass Effect key here instead: https://activate.ea.com/gameactivation.do

I know that I was able to activate my Steam copy using one of the URLs I gave you or on EADM, I just don't remember which method I used because it didn't work the first time I tried.

I see... interesting. Well, if you check the store inside the client lemme know how it works. I don't know why their force on us the spanish store when Mexico's got its own.

Yeah, I don't even know what a persona is but some people post in the EA forums using them instead of their regular user names.

I don't know what you weirdos see in EADM or Steam, GfWL forever!

Thanks OmegaX! I'd have given up on ME1 without you. :D
Limited GfWL activations and encrypted saves are weak differentiating features. ;)

Man the ea support is so awesome, here is what happened i happen to have a old need for speed pro street retail version of the game i tried to register with eadm which of course failed, just to try my luck i contacted ea support, at first they said they could not help me out and i put out another mail with maximum details of the cd key, pictures of the disc etc and they said
"Your issue has been escalated. Being a gamer, I can really understand your frustration that you are experiencing at the moment. I have gone ahead and created an entitlement on your account. You will now be able to download the game through EA Download Manager. All you need to do is download EA download manager. You can download EA download manager by clicking the below given link: -
http://www.ea.com/1/download-manager "
in short i can download the game from eadm
what a awesome support, all this was done in 1 day

Oooh I like it. Very... Steamy. Har. I'm StingingVelvet if anyone wants to add me.

All this talk of Gamestop buying Impulse was interesting, but man if EA really wanted to give Steam a run for its money they could.

So, I downloaded this Eadm thingy and registered my Mass Effect key on that activate.ea.com web page for shits and giggles and just to see how it works.

The web page happily accepted the key, but the application insists that "No games were detected for this account." Even after exiting the application and loading it up again. What gives?

Mine didn't work. Neither did Bulletstorm.

Edit: Neither did Crysis, Crysis Warhead, Medal of Honor Airborne, Mercenaries 2 and a couple others. I did get many to work though, most listed here. Bulletstorm is the only very recent title that did not work, I assume because of GFWL.

Side note: Alice: Madness Returns says you need to register for an EA account and tie it to that account for the game to install, meaning Dragon Age 2 was the first of many games that will use a Steamworks-like functionality with the new EADM.

Did you use the same login in EADM as you used for activation?

I had the same problem, but for me my games suddenly disapeared. :)

What I did to get them back: instead of shutting it down and restart with auto login (this did not help), I just clicked logout and manually logged in again. After that all games where available.

I need to do this every time I activate a new game, as it does not come up automatically, always need to log out and log in again.