Yes, but you yourself said, viral marketing is used because it is much stronger advertising than other forms. So it is more advertising. So why would someone want to use a more effective advertising method?

Well that one is not a good example. From what I remember Sci-Fi original movies are constantly (and annoyingly) advertised. Sometimes with huge icons and banners in the corner of the screen. Every now and then I'll try watching one, thinking hey maybe they've gotten better. Then my brain starts to feel mushy.

I don't know, maybe because they are worried their product will be shit and they want to use a medium that makes people think more than a ad or commercial? And your two definitions of "More advertising" are completely different. There is a "More" as in quantity, and a "More" as in the level of intellectual thought.

So those who put more effort into advertising think that their product is going to flop?
All my previous counter-points stand :p

The Cloverfield that has a fresh rating on Rotten Tomatoes got more bad reviews than good ones? Are you sure you don't want to rethink that statement?

And my point is that you continue to assert an opinion that seems to have no real grounding :p. Unless the judicious use of caps-lock is the grounding.

No grounding? Viral Advertising does not make you think even a little more than regular ads/commercials? And developers could never ever use the Viral path because they think their own product won't garner enough attention via the normal ways, right? Wow..maybe you better look up what grounding means. And besides, it's and opinion, you don't like it? Big deal.
And your "Judicious use of :p"