bansama: Why are people giving this guy way more attention than he deserves?
Quarterlies just came out last week. They tend to be accompanied by buzz and news stories.
The guy is, by all accounts, short-sighted and has no knowledge of videogames. But there is Blizzard (It's ATVI) and Activision has some solid IPs. Also next quarter shouldn't be bad - Modern Warfare 2 and Ultimate Alliance 2 should sell decently. Honestly, I think the guy lucked into a co. w/a number of strong franchises. Still, judging by the stock price, he seems determined to mess that up.
Blizzard are really solid - activision is not bad, but GH is running on fumes. Still, CoD is running strong, and smaller devs like Raven and Radical have given them some solid stuff , too.
The problem is Activision relies too much on licenses. Well, the problem for gamers, not stockholders. These games, which are mostly trash, are the videogame equivalent of grindhouse movies. They make a lot of money though - as they have small budgets. Also, no one in the industry expects them to be any good.
A big problem with the company is shortsighted people like this guy who are exploiting the X Hero franchise to death without developing new IPs (he actually thinks Dj Hero is a new IP). I think DJ Hero, with its expensive shelf occupying equipment (and from what I hear impossible to comprehend gameplay) is going to kill the company's earnings. If Konami relied on DDR as much as ATVI does on GH, they'd be bankrupt three times over.
Marvel Ultimate Alliance 2 and Modern Warfare 2 should sell decently enough to counter it, though. All in all, if the stock doesn't go up around Xmastime, I'd be shocked. Both MUA2 or CoD:MW2 would have to be truly awful for that to happen.
@Lukasz
Big companies fall. There's no such thing as too big to fail. I think X Hero is reaching the end of its lifespan and ATVI doesn't have the sense to pull back a little bit to avoid oversaturation. A release of expensive equipment that doesn't sell could effectively cripple ATVI - though I think they could survive thanks to CoD:MW2, MUA2, and Diablo3.
Look at Midway. They dominated publishing for what - 25 years? Bankrupt.