Posted October 24, 2012
After Double Fine Adventure did well in the Kickstarter site, lots of developers started funding their games there, which is great because it took us to a potential super revival of old school gaming. Tim Schafer, Brian Fargo, Al Lowe, Jordan Weisman and other vets are back! Yay.
I'm worried however that most (not all of them) are missing the point of crowdfunding with the rewards they're offering.
Most indie games sell for about $15-$25 at release day, give or take $5 if you purchase on pre-release. That means these devs have already committed several hundreds of thousands of dollars to their projects ahead of selling a single copy, and they're supposed to make ends meet that way.
Kickstarter offers the alternative: the indie dev now can not only sell ahead of time, but also get donations from people all over the world. I'm calling them "donations" because you could expect someone investing $5000 in gamedev to receive interest in the finished game. That doesn't happen. They usually offer a "reward" in return, which is dinner, photos, a gaming session, in-game rewards, etc. But I digress. Donations are fine and that's not my point.
My grudge is against lower tier rewards. What the devs usually offer, pure and simple, is the option of purchasing the game 1 or 2 years before release. It might include something more or less exclusive like artwork or soundtrack, but one can certainly expect that will be widely available for everyone later. The problem is, instead of charging less for a game purchased early, they're charging MORE.
Question: how much does any PC game cost at release day and what comes in the boxed version? A: It costs about 50 USD and comes with disc and manual. What if it's a collector-grade box? Should cost about 100 USD and include some serious extras, physical merchandise. Now look at the recent high-profile kickstarters. Most want over $100 for the regular package, 2 years ahead of release. What?
Ars Magica: $150 (includes t-shirt and paper map, hardly collector-grade)
Shadowrun Returns: $125 (includes hardcover book, thematic magnetic card, soundtrack disc, poster, dog-tag-shaped USB, fair collector-grade package)
Project Eternity: $65 (minimal package, disc+manual)
Double Fine Adventure: $100 (includes poster, documentary and shirt, fair but no killer deal)
Shaker: $65 (minimal package, disc+manual. The catch is that it "could be" 2 games, but still, c'mon.)
Shaker cheapest collector's edition: $125 (includes nice collector-grade stuff though)
Leisure Suit Larry come again: $100 (fair collector package, including an actual condom)
Broken Sword: $100 (more of the above, shirt, poster, comic book, really not much)
Carmageddon Reincarnation: $150 (shirt, card game, sticker, is that it?)
Banner Saga: $150 (shirt and soundtrack disc, DOESN'T INCLUDE PHYSICAL DISC OF GAME OR MANUAL)
Wasteland 2: $50 and $100 (the regular package comes with the treasured cloth map, collector comes with badge and miniature)
So you see, with the marked exception of Wasteland 2, none of them deliver what the money can buy you, and some don't even have a regular package (disc+manual) at a decent price to compensate. They might not sell the exact same packages on release day because most are going digital-distribution-only, but really, crowdfunding is business they're all selling something, you pay beforehand for something they don't even have to guarantee they'll ever deliver. I'm impressed they even get so many people to pay the dubious premium.
I'm worried however that most (not all of them) are missing the point of crowdfunding with the rewards they're offering.
Most indie games sell for about $15-$25 at release day, give or take $5 if you purchase on pre-release. That means these devs have already committed several hundreds of thousands of dollars to their projects ahead of selling a single copy, and they're supposed to make ends meet that way.
Kickstarter offers the alternative: the indie dev now can not only sell ahead of time, but also get donations from people all over the world. I'm calling them "donations" because you could expect someone investing $5000 in gamedev to receive interest in the finished game. That doesn't happen. They usually offer a "reward" in return, which is dinner, photos, a gaming session, in-game rewards, etc. But I digress. Donations are fine and that's not my point.
My grudge is against lower tier rewards. What the devs usually offer, pure and simple, is the option of purchasing the game 1 or 2 years before release. It might include something more or less exclusive like artwork or soundtrack, but one can certainly expect that will be widely available for everyone later. The problem is, instead of charging less for a game purchased early, they're charging MORE.
Question: how much does any PC game cost at release day and what comes in the boxed version? A: It costs about 50 USD and comes with disc and manual. What if it's a collector-grade box? Should cost about 100 USD and include some serious extras, physical merchandise. Now look at the recent high-profile kickstarters. Most want over $100 for the regular package, 2 years ahead of release. What?
Ars Magica: $150 (includes t-shirt and paper map, hardly collector-grade)
Shadowrun Returns: $125 (includes hardcover book, thematic magnetic card, soundtrack disc, poster, dog-tag-shaped USB, fair collector-grade package)
Project Eternity: $65 (minimal package, disc+manual)
Double Fine Adventure: $100 (includes poster, documentary and shirt, fair but no killer deal)
Shaker: $65 (minimal package, disc+manual. The catch is that it "could be" 2 games, but still, c'mon.)
Shaker cheapest collector's edition: $125 (includes nice collector-grade stuff though)
Leisure Suit Larry come again: $100 (fair collector package, including an actual condom)
Broken Sword: $100 (more of the above, shirt, poster, comic book, really not much)
Carmageddon Reincarnation: $150 (shirt, card game, sticker, is that it?)
Banner Saga: $150 (shirt and soundtrack disc, DOESN'T INCLUDE PHYSICAL DISC OF GAME OR MANUAL)
Wasteland 2: $50 and $100 (the regular package comes with the treasured cloth map, collector comes with badge and miniature)
So you see, with the marked exception of Wasteland 2, none of them deliver what the money can buy you, and some don't even have a regular package (disc+manual) at a decent price to compensate. They might not sell the exact same packages on release day because most are going digital-distribution-only, but really, crowdfunding is business they're all selling something, you pay beforehand for something they don't even have to guarantee they'll ever deliver. I'm impressed they even get so many people to pay the dubious premium.