I predicted this months ago - and I also predicted that a few failed projects would cause a lot of people to refrain from funding other similar projects. Yeah, well known developers are a low risk but they're just a very small part of Kickstarter when you look at the total amount of projects. They do rake in the most money, but there's still thousands of projects run by people who generally have no idea how to run a business.
If you look at Dragon's Den or Shark Tank, you see a lot of business questions being asked. Often, things go like this:
Dragon: "Cool product, but what are your projections, manufacturing costs, etc. ?"
Inventor: "Well I haven't actually approached a manufacturer yet because I haven't got a functioning prototype yet".
Dragon: "I'm out!!!"
or:
Inventor: "Well this innovative hair clip costs just $50 to manufacture and will retail at $75"
Dragon: "I'm out!"
Truth is that most creative types are also horrible with numbers and rather dense in general (shows why Apple is so popular with them <.<) and the more clever ones hire accountants to help them out. The dumb ones think they can pursue their idea regardless of math and will burn through massive amounts of cash in no time.
This is what happened here - employing friends with little to no experience was a monumentally dumb move even if they weren't all being paid. Why?
a) if a friend is lazy, it's hard to tell him off
b) if half their work is for free, it's even harder to be a "boss"
c) if they don't want you to be a boss but a friend and they lack discipline, you're fucked
d) if things go sour, you can't just sack them - there's a good chance half your "team" will leave.
Honestly, the only way to work with friends, is as their equals and colleagues, not as boss and employees.
In the end, he made a string of giant mistakes - the project failed because of him and no-one else:
- he employed friends and didn't realise the mess that would create
- he hadn't actually investigated how much it would cost to produce before he did the Kickstarter which is a HUGE mistake
- even worse, he decided to continue after discovering that he only asked for 30% of what it was going to cost him to produce them instead of returning the money = very unreliable and irresponsible
- he obviously wasn't creative in cutting costs (if you mail items en mass, you get massive discounts - no way P&P would have been that high - and no way a box and bubble wrapping costs $4 a piece).
Thing is, these are life lessons, it's basic sense. Some things you only learn with time but these he should have figured out by himself.