Posted February 27, 2014
I wanted to write an extensive comment on the situation GOG has gotten themselves into by allowing regional pricing. Why I don't just comment the announcment or the letter you might ask? Two reasons, first one, there is a shitstorm still going on, which is okay with me, in this case I see the shitstorm as neccessary, but it makes any discussion nearly impossible. Second reason is that I'll be commenting on the shitstorm itself which I wanna do from the outside.
I'm gonna make a bit of a boring start by pointing out what makes or made GOG so great and what keeps it small. The most obvious reason why you would by at GOG is that the games are DRM-free. Here, GOG is putting an effort to really make that possible. This is not only done by cracking and patching the games, but also much by how they manage accounts. First you may download your game as often as you like as long as GOG exists, which is really great. Other games you purchase only have a one time download only and give you access for a limited time. Now this one is pretty obvious, but there's a little bit more to it than meets the eye. You can also access your account from multiple computers at once and from multiple locations as well. Here are two scenarios where this might matter: You travel around and want to play your games. GOG could suspect that you shared your accounts and now people from lots of different places log into your account, but it turns out GOG just lets you. Another example is that you buy a multiplayer game at GOG and the next time you visit a friend you download the game there and play it together, back home again you realise that your login data is still stored on his PC. You could get banned for that, but it turns out that doesn't happen either. In case of both scenarios I've seen other companies beeing really bitchy, but it turns out that GOG doesn't suspect their customers to be criminals.
Honsetly I really love GOG for that. It's about trusting each other. And I'm glad that GOG provides trust to their customers.
A second reason to buy at GOG are the old games. I, for example, own hundrets of games and I'm not going to put them all in a shelf, I need the room for something else. Also time gnawed at many of the CDs and DVDs and when I want to play an old game again, it's search for the CD, search for the CD-Key, search for the patches, search for the cracks... etc. Or just buy them at GOG. Not only offers GOG the game itself, but also the manual and some extra goodies which make some people really happy.
Now we are getting to the meat itself. The pricing policy. GOG had the fair pricing policy. By fair pricing they meant that each game costs the same in each country. However that doesn't mean that each customer pays the same amount of money for a game. There are offers every weekend covering about 5% of the catalogue. Usually it's 50% off, so if you're planning ahead, withing 20 weeks you should own all your desired games at 50% discount. You could claim that that is not fair pricing and you'd be probably right, why should one pay less who frequently visists GOG than someone who just wants to buy what he needs at one time? The bottom line is GOG needs to keep their site interesting and they achieve that by bringing releases during the week and sales during the weekend. Noone really complains about that because most people enjoy this system. However mathematically speaking you could also say that GOG doubles the prices for 95% their games during weekdays. It's just a matter of interpretation. Reguardless, if you are really in for the lowest price, you are not here because GOG offers the lowest prices, but you are here because GOG, alongside all other platforms, might have the best offer at a given time.
So what makes regional pricing so bad? After all you can just use a proxy and get the game cheaper. In a way, it might me the weekend offer when you want it. Without having stable prices in the first place, can you really say something about conditions that make you pay more or less? And at the end of the day you'll see what you are paying for a game before you buy it and you have to decide if it's that much worth to you, that's to be expected from any customer in any store and doesn't apply to videogames only. So the whole matter can't be really about the money. What' it about then?
As I said before, the core reason to buy at GOG is trust. Bear with me now. If GOG decides to go for regional pricing, we should put trust in them that it's the right decision. The whole fair pricing policy has been very restrictive to them and as long as GOG remains true to their other ideals it's kind of something that had to happen and changes need to be made in order to keep their service up. That's the nature of things. Why they went for regional pricing was explained by GOG in their letter and these are valid reasons I'm not going to repeat here, this post is a long one anyway.
However the real big mistake they made was to announce: "Hey guys good news, we're getting rid off a core principle just to please publishers". Now a lot of people got insulted, angry and worried about that announcement and a huge shitstorm broke loose and it's good that it did and still does. If a company makes you angry, you should be able to give that feedback.
From the shitstorm arose various conspiracy theories about how regional pricing will be abused in the future and that the other principles, like DRM free will eventually fall as well. Well this is all speculation right now, but it showes that GOG made a second grave mistake. They took something away from the community, a centre piece of trust, without giving something back, save for the opportunity to buy a game. Now nobody knows what to expect of GOG. Yes there are promises, but they just showed they can break a promise. It's really the trust between GOG and customer that has been shaken. And the letter hasn't rebuilt that.
What we now need is a definite token of trust from GOG. To me that is transperancy. If someone else has a better idea, plaese comment!
I don't want a company to rip me off, that can only be achieved if they are honest with me. In this case honesty means I need to know why I'm paying a certain price. They can achieve that by making the region pricing badge aka "the mark of shame" or they can simply put an info link next to the price where it cleary states who pays what price for the game. Unless something similar happens, the trust remains shaken and the claim that GOG just does this to rip off customers is absolutly legit. It comes down to whether GOG wants that or not.
Now as a customer we are presented with two choices. Either we wander off to another plattform, because GOG just made us angry. Or we stay, because the recent change makes GOG not worse than any other plattform, just as bad as them and you get DRM-free here, which you won't get somewhere else. To GOG it's the question whether they want happy customers or customers who are only *almost* angry enough to leave.
To the community I can say that you all did a great job of standing together that you made a real efford to show that you'll not just eat what's presented to you without first thinking about it.
PS: I want to use this thread to establish a discussion about how GOG can regain the lost trust. IF you just want to tell me or them that regional pricing sucks, please do so, but comment GOG's announcement for that, I intend to keep this thread "clean".
I'm gonna make a bit of a boring start by pointing out what makes or made GOG so great and what keeps it small. The most obvious reason why you would by at GOG is that the games are DRM-free. Here, GOG is putting an effort to really make that possible. This is not only done by cracking and patching the games, but also much by how they manage accounts. First you may download your game as often as you like as long as GOG exists, which is really great. Other games you purchase only have a one time download only and give you access for a limited time. Now this one is pretty obvious, but there's a little bit more to it than meets the eye. You can also access your account from multiple computers at once and from multiple locations as well. Here are two scenarios where this might matter: You travel around and want to play your games. GOG could suspect that you shared your accounts and now people from lots of different places log into your account, but it turns out GOG just lets you. Another example is that you buy a multiplayer game at GOG and the next time you visit a friend you download the game there and play it together, back home again you realise that your login data is still stored on his PC. You could get banned for that, but it turns out that doesn't happen either. In case of both scenarios I've seen other companies beeing really bitchy, but it turns out that GOG doesn't suspect their customers to be criminals.
Honsetly I really love GOG for that. It's about trusting each other. And I'm glad that GOG provides trust to their customers.
A second reason to buy at GOG are the old games. I, for example, own hundrets of games and I'm not going to put them all in a shelf, I need the room for something else. Also time gnawed at many of the CDs and DVDs and when I want to play an old game again, it's search for the CD, search for the CD-Key, search for the patches, search for the cracks... etc. Or just buy them at GOG. Not only offers GOG the game itself, but also the manual and some extra goodies which make some people really happy.
Now we are getting to the meat itself. The pricing policy. GOG had the fair pricing policy. By fair pricing they meant that each game costs the same in each country. However that doesn't mean that each customer pays the same amount of money for a game. There are offers every weekend covering about 5% of the catalogue. Usually it's 50% off, so if you're planning ahead, withing 20 weeks you should own all your desired games at 50% discount. You could claim that that is not fair pricing and you'd be probably right, why should one pay less who frequently visists GOG than someone who just wants to buy what he needs at one time? The bottom line is GOG needs to keep their site interesting and they achieve that by bringing releases during the week and sales during the weekend. Noone really complains about that because most people enjoy this system. However mathematically speaking you could also say that GOG doubles the prices for 95% their games during weekdays. It's just a matter of interpretation. Reguardless, if you are really in for the lowest price, you are not here because GOG offers the lowest prices, but you are here because GOG, alongside all other platforms, might have the best offer at a given time.
So what makes regional pricing so bad? After all you can just use a proxy and get the game cheaper. In a way, it might me the weekend offer when you want it. Without having stable prices in the first place, can you really say something about conditions that make you pay more or less? And at the end of the day you'll see what you are paying for a game before you buy it and you have to decide if it's that much worth to you, that's to be expected from any customer in any store and doesn't apply to videogames only. So the whole matter can't be really about the money. What' it about then?
As I said before, the core reason to buy at GOG is trust. Bear with me now. If GOG decides to go for regional pricing, we should put trust in them that it's the right decision. The whole fair pricing policy has been very restrictive to them and as long as GOG remains true to their other ideals it's kind of something that had to happen and changes need to be made in order to keep their service up. That's the nature of things. Why they went for regional pricing was explained by GOG in their letter and these are valid reasons I'm not going to repeat here, this post is a long one anyway.
However the real big mistake they made was to announce: "Hey guys good news, we're getting rid off a core principle just to please publishers". Now a lot of people got insulted, angry and worried about that announcement and a huge shitstorm broke loose and it's good that it did and still does. If a company makes you angry, you should be able to give that feedback.
From the shitstorm arose various conspiracy theories about how regional pricing will be abused in the future and that the other principles, like DRM free will eventually fall as well. Well this is all speculation right now, but it showes that GOG made a second grave mistake. They took something away from the community, a centre piece of trust, without giving something back, save for the opportunity to buy a game. Now nobody knows what to expect of GOG. Yes there are promises, but they just showed they can break a promise. It's really the trust between GOG and customer that has been shaken. And the letter hasn't rebuilt that.
What we now need is a definite token of trust from GOG. To me that is transperancy. If someone else has a better idea, plaese comment!
I don't want a company to rip me off, that can only be achieved if they are honest with me. In this case honesty means I need to know why I'm paying a certain price. They can achieve that by making the region pricing badge aka "the mark of shame" or they can simply put an info link next to the price where it cleary states who pays what price for the game. Unless something similar happens, the trust remains shaken and the claim that GOG just does this to rip off customers is absolutly legit. It comes down to whether GOG wants that or not.
Now as a customer we are presented with two choices. Either we wander off to another plattform, because GOG just made us angry. Or we stay, because the recent change makes GOG not worse than any other plattform, just as bad as them and you get DRM-free here, which you won't get somewhere else. To GOG it's the question whether they want happy customers or customers who are only *almost* angry enough to leave.
To the community I can say that you all did a great job of standing together that you made a real efford to show that you'll not just eat what's presented to you without first thinking about it.
PS: I want to use this thread to establish a discussion about how GOG can regain the lost trust. IF you just want to tell me or them that regional pricing sucks, please do so, but comment GOG's announcement for that, I intend to keep this thread "clean".