Posted January 29, 2012
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If a publishers sells a game by digital download from their own service, their profit from the sale is 4 or 5 times as much as it would be from selling the same game as a physical copy in a physical shop. Even if they sell it as digital download on another company's service, the publisher will make 2 or 3 times as much as they would from selling a physical copy in a physical shop.
Yes, publishers really are inflating the prices of downloaded games by that much. Running a server has nothing like the costs of manufacturing the discs, the boxes, the printing (box art even if there isn't a printed manual), plus the costs of physically transporting truckloads of boxed games, plus the profits for the shop, plus the cost of the stock that doesn't sell.
Publishers want to lose the costs of selling physical copies in physical shops while still including those costs in the price they charge to customers. It's not legally fraud, but it's a very similar mindset. Then they want to blame the customers for it, just to add insult to injury.
It's short-termism and greed, simple as that. The second-hand market sustains the game industry in the long term by making it more attractive to customers. If every copy of every game has the cost inflated to $50 by the publishers so they can pocket $40 of distribution costs they no longer have and is utterly worthless when you've finished with it, where's the attraction? But if you can pick up some second-hand games for $10-20, if a copy happens to be available when you want it, it makes the entire gaming industry more attractive to customers.
In order for a game to be available second-hand, it must have been bought new at some point. So the second-hand market, which attracts customers to gaming, requires and therefore promotes new sales directly as well as indirectly by attracting customers to the market.
Few, if any, places sell *only* second-hand games. So selling second-hand games brings customers into places that sell new games, which promotes new games sales in that way too. Has anyone here bought second-hand games and *not* bought any new games while in the shop? Unlikely.
Second-hand games sales promote browsing and buying on a whim, which promotes the entire gaming market including new sales. People will browse a bunch of second-hand games to see what's available and will buy a couple on a whim. $10 for something that looks like it might be good? Yeah, OK, I'll pick that up. Oh, and I'll have that other one as well. 3 for $25? I'll look for another one and get that too. May as well. $50 per game and people will go in to buy a specific game only, without browsing, and buy less often.
Second-hand sales also promote new sales of related games. Here's a classic example from me. Years ago, I popped into a games shop in my lunch hour to browse. Maybe I was going to buy, maybe not. I wanted an RPG, as that was pretty much all I played at the time. A selection of second-hand games were on sale at 3 for £20. Browsing got me 2 RPGs for nearly £20 and used most of my lunch hour. So I picked up Need For Speed Underground 2 just as the 3rd game for the offer, just because it was there and the cover caught my eye. I found it great fun, went back and got NFSU second-hand and the newly released NFS: Most Wanted *as a new sale, full price*. A bit later, I bought NFS: Carbon new within a couple of days of relase. That's 2 new full price sales in release week solely because of a single second-hand sale. I was going to buy NFS: Pro Street as well, but I played a demo and thought it was rubbish.
So I think that far from harming the games industry, second-hand sales help it.