dxhaFFer: Perhaps 'revolution' is too strong of a term, but it's a trend nonetheless. It remains to be seen whether it'll go mainstream and be successful. Frankly, I'm not convinced of that happening any time soon. Who does even care about having DRM in products or not? Publishers do (apparently). And consumers? I don't have any data on that one.
I can understand from the marketing why they use revolution, it sounds strong and big. It's the typical marketing chit-chat, and while I normally absolutely hate that talk I hope it's helpful in that case, because as someone who cares about his stuff (games and music) the trends I personally see don't look good. My fear is that he uses examples which are correct for the past (speaking for music), but can easily backfire in the future.
You asked who cares about in drm in his products, which is a good question. My answer would be some smaller group for sure, but the mainstream only if it heavily affects the useability. The xbox one is a good example here, because always online is for many still a big problem. But as time goes by the situation changes, like for digital music when you need take care of three operation systems for mobile devices and three for computers. Offering here a new services (flatrates, easy access, streaming) let many forget or don't care anymore that they don't own anything. That's ok, but of course can have impacts of the small group of folks who still wants own his stuff.
