thebum06: I wonder why it's not selling so well though. As far as I'm aware, other bundles that have been steam-only sold better than this one. Maybe it's because of the tiered bundles.
Off all the bundles so far, it has been the most confusing, and to me the first bundle has been the least professional of the bundles (before Be Mine...), which may mean that they possibly did not get so many repeat customers, especially with the saturation of bundles at the moment. And yes, the tier system do not help making it less confusing. And to be honest, none of the games have really been a heavy hitter so far. I do think they are getting their strides now, wonder if the next one will be better.
They have also gone live with the Gala points right now. So far it do nothing, but there are some vague message that they will do something for the next bundle.
As far as I can see from mine points, you get 100 points per $ spend +500 points for buying in the first week. Do not know how much you get for gifting.