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Nirth: It would be interesting to listen to an economist explain in details why such a peculiar sale might increase revenue than others.
I'll give you my take from my experience working in retail:

Sales, such as these, rely on the "loss leader" principle, that is, you take a loss on items A-Z but there are increased chances that people, while shopping, will buy items 1-10.
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P1na: It's not that hard to ignore things you don't like. The novelty of the fall sale isn't here, but it's still kinda fun regardless. I honestly find very nice that they constantly try new things on these sales, and I really enjoyed a several of them. And we always have the weekly and Christmas sales.
And the Summer and Easter Sales. Plus the Gem Promos. Not to mention unexpected ones, like the Luck of the Irish one.

GOG runs all sorts of different sales all year around, participate in those that appeal to you, ignore those that don't. ;-)
I'm unhappy when GOG runs (for example) Sports Games Weekend Sale, because I don't like this kind of games. But I know other do like them, so it's all fine when one of those happens from time to time.
Same with people not liking Insomnias.
Not a huge deal. Er, that is to say, the presence of the sale is not a huge deal but there are some, well, huge deals in the sale.

The nice thing is that it's not taking the place of some other regular weekly sale, but instead is a supplement to the normal schedule.

Either way, no need to lose sleep over it...
Must say I'm getting quite bored with this sale now. It takes hours for each game to pass, and since you never know what comes up next, you have to keep checking every so often in case the select few games you are interested in pop up.

More likely I'll not bother checking any more. But if all the offers were up at once, I could have bought all I were interested in and done more useful things in the rest of the day.
And it's great for drumming up new business/subscribers like me. I wouldn't have known about GOG if i hadn't read an article about the insomnia sale.
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JudasIscariot: I'll give you my take from my experience working in retail:

Sales, such as these, rely on the "loss leader" principle, that is, you take a loss on items A-Z but there are increased chances that people, while shopping, will buy items 1-10.
Are you saying that GOG is actually loosing money on these? I hope not. Normally just the profit should be proportionally lower.
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P1na: It's not that hard to ignore things you don't like. The novelty of the fall sale isn't here, but it's still kinda fun regardless. I honestly find very nice that they constantly try new things on these sales, and I really enjoyed a several of them. And we always have the weekly and Christmas sales.
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HypersomniacLive: And the Summer and Easter Sales. Plus the Gem Promos. Not to mention unexpected ones, like the Luck of the Irish one.

GOG runs all sorts of different sales all year around, participate in those that appeal to you, ignore those that don't. ;-)
I concur with both statements. With GOGs various sales and sometimes unexpected sales is the main reason its my homepage ^_^ It's great for those on a budget who love old school/indie PC gaming.

On a side note, I personally love the insomnia sale even though I tend to lose alot of sleep, not so much if its not a workday and able to see the first round picks ^_^
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blotunga: Are you saying that GOG is actually loosing money on these? I hope not. Normally just the profit should be proportionally lower.
I doubt they lose money on all the games in the sale. I imagine there may be a select few that are sold at a 'loss', but with digital distribution, I have to think the concept of loss leaders is somewhat fluid. It costs nothing to replicate the games, for example. But I understand there are bandwidth and other costs associated with selling the games. However, if you look at some of the faster selling ones, even at a couple bucks a copy, with (for example) 500 copies up for sale they stand to make (GOG's cut, assuming 70%) 700 bucks in about a half hour or so. There's got to be some profit in there somewhere for most of the games.

And if it brings in new customers and generates more sales later or extra sales now (which is the point of loss leaders), then it's a win situation.
*shrug* I enjoyed the original Insomnia sale despite the site-crawl-halting freebie sections... but this time I'm mainly indifferent. I got better things to do with my time. Yeah, I'll peek at what GOG has on offer every now and again, but I'm most definitely not glued to the screen anymore. Still managed to pick up three more games that way.

All in all, I can't complain. As long as it means a healthier GOG I'm all for it. :)
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Coelocanth: I doubt they lose money on all the games in the sale. I imagine there may be a select few that are sold at a 'loss', but with digital distribution, I have to think the concept of loss leaders is somewhat fluid. It costs nothing to replicate the games, for example. But I understand there are bandwidth and other costs associated with selling the games.
Maybe they have to pay a fix price per game sold to some publishers instead of a percentage. And business wise a loss can mean making less money instead of loosing money. I think the principal reason for these kind of sales is the publicity that bring in new clients.
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mistermumbles: *shrug* I enjoyed the original Insomnia sale despite the site-crawl-halting freebie sections... but this time I'm mainly indifferent. I got better things to do with my time. Yeah, I'll peek at what GOG has on offer every now and again, but I'm most definitely not glued to the screen anymore. Still managed to pick up three more games that way.

All in all, I can't complain. As long as it means a healthier GOG I'm all for it. :)
Pretty much the same here, although my indifference stems more from a determination not to overburden my already huge backlog with yet more games, rather than anything to do with the sale format itself. I know any game i"m interested in will go on sale again in the future. Still, I picked up one game that was on my wishlist (although with my backlog I don't even know why I have a wishlist...)

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justanoldgamer: Maybe they have to pay a fix price per game sold to some publishers instead of a percentage. And business wise a loss can mean making less money instead of loosing money. I think the principal reason for these kind of sales is the publicity that bring in new clients.
Yep, could well be the case.
I'm not too fond of the concept in general, but I still liked this Insomnia sale better than the last one. Last time I wasted much time on it, had to sleep through part of it and got nothing all that great out of the whole event. This time the first cycle was over pretty quickly and it didn't cost me a lot of time to let it run in the background for one afternoon and evening and occasionally take a look at it. And I got at least two very nice games for a good price out of it. No idea if it's just me but my impression is that the deals on newer games are better this time.

Then again, if the same offers had been available on a list for one or two days instead, I certainly wouldn't have complained. ;)
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blotunga: Are you saying that GOG is actually loosing money on these? I hope not. Normally just the profit should be proportionally lower.
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Coelocanth: I doubt they lose money on all the games in the sale. I imagine there may be a select few that are sold at a 'loss', but with digital distribution, I have to think the concept of loss leaders is somewhat fluid. It costs nothing to replicate the games, for example. But I understand there are bandwidth and other costs associated with selling the games. However, if you look at some of the faster selling ones, even at a couple bucks a copy, with (for example) 500 copies up for sale they stand to make (GOG's cut, assuming 70%) 700 bucks in about a half hour or so. There's got to be some profit in there somewhere for most of the games.

And if it brings in new customers and generates more sales later or extra sales now (which is the point of loss leaders), then it's a win situation.
I thought GOG's cut was only 30% and not 70% ?
Never bother with the insomnia sales, they are a waste of time to me.