Aliasalpha: People are generally susceptible to repetition of a lie, its how political dirt gains a foothold, how people think angelina jolie is hot when she's a freak with a weird face and why endless generic boy bands are the most amazing thing to happen to happen to music since last teusday. If people hear things enough, they'll accept it as fact regardless of the sheer level of obvious bullshit.

klaymen: I don't know english version of this quotation, so I'll try to translate it by myself:
"A hundred times repeated lie becomes truth." - Heinrich Himmler

JudasIscariot: "A lie, repeated a humdred times, becomes truth"... switched for proper placement :D.

klaymen: Thanks a lot, oh, my savior :D

JudasIscariot: By Grammar be cleansed! :D

Aliasalpha: eew but she'd be all old... would she be in the bath too?

DrIstvaan: One of the more well-spread Hungarian PC game magazines is really getting to my nerves (good thing I'm not reading them anymore /I think they're a bunch of self-righteous fools nowadays/, only their website, and even that, only occasionally). They have a news post from last Thursday stating that the mag wouldn't be released that day, due to a world premiere of which theey can't say anything until the magazine is out. They say it is THE SINGLE most awaited game, that it is such a great title that everyone will think it was well worth the wait, and that they'd really like to tell us what it will be, but they can't yet, blah blah...
I say: meh. I think whatever it will be, I'd be disappointed if I really cared about it.
My take on hype is that if it's successful in raising interest towards a game/product (in this case, the magazine), it'll disappoint the consumers, as hype (almost) always makes the product be seen in a better light than it is. If it doesn't do so, it hasn't accomplished what it was meant to do.
Of course, hyping always generates a nice buzz for the vendor, but what about the disappointed consumers?
Sooo... what's your take on it?

m.r_lewis: Hmm. I'm of two minds. I like hype offered by the publisher, but not by journalism. When I'm reading about Mass Effect 2 from Bioware, I want sunshine blown up my ass. I want them to tell me how much fun they're having working on it, and the awesome new features they're offering, and the inability of their interns to stop playing it. I mean, I want to get excited by upcoming games. I'm a fan.

Aliasalpha: Why bother paying for high price ads when they could just pull an eidos and pay for positive reviews?