Posted September 27, 2010

I'm not arguing that the use of abbreviations and acronyms, or the use of either of those as words in normal speech is a direct result of the emergence of the internet. There's plenty of evidence to the contrary.
My argument is that widespread use of abbreviations and acronyms is a relatively recent phenomenon (within the past 100 years - as opposed to dating back to ancient Rome), and that such use of language has been spreading and growing in that period. The emergence of the internet marks a sharp increase in the use of abbreviations and acronyms - both in terms of how many people use them, and in the number of abbreviations and acronyms used overall. The internet is also to a great extent responsible for abbreviations, acronyms, contractions or even corruptions of every day words and phrases. Examples would be "be right there" - brt, "as far as I know" - afaik, or simply laughter - lol. Such use of abbreviations IS new and IS unique to the internet. And I would argue that encountering this phenomenon on a regular day-to-day basis increases an individual's likelyhood of chosing to treat newly encountered abbreviations in much the same way that they treat "lol" - that is, to pronounce it as though it was an actual word.
As for pronunciaton: I beleive it veries from country to country (or maybe even smaller territories). For example, I usually pronounce GOG the same way as dog, but with a g to refer to the starting post, and I beleive this is because Hungarian is such a language: we pronoince everything as it is written. Somewhat like japanese people pronounce romanji. It also feels okay to pronounce GOG because it follows my language's proper sound order: high-low-high. In other countries, this probably changes.
It also matters wether the individual pronouncing it knows if it is an abbreviation, or is proficent to some extent on the languege the original words come from. And last but not least, it matters who you are speakign to: If it's someone who knows about GoG, saying ghee-oh-ghee probably wouldn't surprise them, but depending on the native language and the language expertise of the two sides, ghee-oh-ghee might sound wierd if the other doesn't know about this paricualr abbreviation.
Okay, I wrote too much.
To answer the original question, I pronounce it like the word "dog", but with a g. It actually took me a second to realise what the two guys in hoods are saying when they go "ghee-oh-ghee".