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Aignur: I wouldn't say that NATO or NASA predate the Internet by a "long" time, but I guess that depends on your perspective. Still, the oldest of those two acronyms is 61 years old.

I'm not arguing that the use of abbreviations and acronyms, or the use of either of those as words in normal speech is a direct result of the emergence of the internet. There's plenty of evidence to the contrary.
My argument is that widespread use of abbreviations and acronyms is a relatively recent phenomenon (within the past 100 years - as opposed to dating back to ancient Rome), and that such use of language has been spreading and growing in that period. The emergence of the internet marks a sharp increase in the use of abbreviations and acronyms - both in terms of how many people use them, and in the number of abbreviations and acronyms used overall. The internet is also to a great extent responsible for abbreviations, acronyms, contractions or even corruptions of every day words and phrases. Examples would be "be right there" - brt, "as far as I know" - afaik, or simply laughter - lol. Such use of abbreviations IS new and IS unique to the internet. And I would argue that encountering this phenomenon on a regular day-to-day basis increases an individual's likelyhood of chosing to treat newly encountered abbreviations in much the same way that they treat "lol" - that is, to pronounce it as though it was an actual word.
I agree with you there, abbreviations are most probably the product of the internet or at the very least, quick text transfer. I think that the fact that english is the most effected language (as far as i know) is in itself, proof of this, as from the very beginning it was the most commonly used language for communication on the internet. In hungarian, my mother tongue, abbrevations are ony starting to become common. Note that Hungary is in eastern europe and was, until 1989 dependent of the Soviet Union in every aspect. That means no Internet, among other things.
As for pronunciaton: I beleive it veries from country to country (or maybe even smaller territories). For example, I usually pronounce GOG the same way as dog, but with a g to refer to the starting post, and I beleive this is because Hungarian is such a language: we pronoince everything as it is written. Somewhat like japanese people pronounce romanji. It also feels okay to pronounce GOG because it follows my language's proper sound order: high-low-high. In other countries, this probably changes.
It also matters wether the individual pronouncing it knows if it is an abbreviation, or is proficent to some extent on the languege the original words come from. And last but not least, it matters who you are speakign to: If it's someone who knows about GoG, saying ghee-oh-ghee probably wouldn't surprise them, but depending on the native language and the language expertise of the two sides, ghee-oh-ghee might sound wierd if the other doesn't know about this paricualr abbreviation.
Okay, I wrote too much.
To answer the original question, I pronounce it like the word "dog", but with a g. It actually took me a second to realise what the two guys in hoods are saying when they go "ghee-oh-ghee".
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Miaghstir: We swedes, more often than not, substitute it with "v" when spelling out URLs. In other cases it's "double-v".
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Grombart: Which again shows that swedes are smart people! ;)
Same here, we say "v v v .gog.com"
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Wishbone: You never answered my question. You don't pronounce NATO "en-a-tee-oh", do you? How about NASA? Pronouncing acronyms as words rather than individual letters has been quite common long before anything like the internet existed.
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Aignur: I wouldn't say that NATO or NASA predate the Internet by a "long" time, but I guess that depends on your perspective.
NASA was founded in 58, NATO was in 49 and ARPANET was in 62 (at least thats when it started development)
Holy crap. I'm amazed this topic has so much conversation.

I am down with gawg, dawg, but I often wonder if we should be a bit more upscale about this.
http://www.washingtonpost.com/wp-dyn/content/article/2006/06/20/AR2006062001271.html
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Darmak: I'd figure since pronouncing it "gee-oh-gee" is three syllables and "gog" is only one that "gog" would be easier.
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Aignur: Syllables has little to do with it (obviously you'd naturally opt for 3 syllables over say 17, but 1 vs 3 makes no difference). It has to do with where in the mouth the sounds are made, and how much movement of your speech-related muscles is required.
Saying every letter seperately requires a little movement of the lips and a slight movement in the tip of the tongue, switching from "g" to "o" to "g" again.
Saying "gog" requires you to open your mouth quite a bit more to fully voice the "o" - at least if your using American English phonology (in which case, as you've all noted "o" is pronounced "aw" while saying "gog"). It also requires you to make a sound at the back of your mouth to mark each "g".
Overall the mouth works a little harder to say "gog" than to say each letter seperately.
Interestingly enough, the opposite is true for "lol"

EDIT: Oh and what's up with 3 people from Denmark posting right after each other... while it's 7 AM in Denmark? (I'm excused, I may be Danish but I'm in California)
I'm late with this reply but this is a very cool post and I thank you for pointing all of this out. Maybe I should learn more about this kind of thing, eh? It seems very interesting. :)
Wow, we sure got sidetracked here. Anyway, I'll indulge in your curiosity, hope this will prove helpful to you.
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Aignur: I'm starting to wonder how you pronounce the letter "g". Having tried for a few minutes, I find it almost impossible to pronounce it with my tongue at the back of my mouth, so why you'd want to move it there is beyond me. All it takes to pronounce a "g" is to lightly touch the roof of your mouth with your tongue.
http://en.wikipedia.org/wiki/English_phonemes#Consonants
the /g/ is a velar consonant; in the back of the mouth. Surely you have seen this chart in your introductory course? Look up the i and the o while you're at it:
http://en.wikipedia.org/wiki/English_phonemes#Vowels

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Aignur: I think part of the problem here, is that people who tend to say "gog" will, when they try the other pronounciation, say "geee - ooh geee", whereas someone who says it naturally will pronounce it more like "geogee". Being very careful in your pronounciation obviously obscures how much work it is to say a specific word.
of course, of course. If you decide to go with a certain pronounciation, it'll change more into a word and less into an actual abbreviation. My point wasn't that pronouncing it `gee-ooh-gee' was wrong, impossible or weird. My point was that what is more `effort' is a lot more complicated than how far you have to open your mouth. People strive to reduce effort in all relevant dimensions, though the order in which they are prioritized differs vastly per language, and interspeaker differences in the realization of phonemes also makes these restrictions have different effects between speakers. This is basic optimality theory, of which you probably also have seen a bit in your introductory course (it should at least have been mentioned).

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Aignur: I'm curious, aside from A.D. what other abbreviations have you noticed in roman texts? Obviously as an English-student that's not where my expertise lies, so I'll just have to take your word for it. I'm just not familiar with any other common roman abbreviations, nor am I familiar with any at all in English pre-1700s, or in the limited amount of older Danish texts I've come across.
http://en.wikipedia.org/wiki/List_of_classical_abbreviations
there you go.

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Aignur: I would still claim that the practice of pronouncing abbreviations as words is related to use of the internet, as abbreviations are more commonplace there than anywhere else in society. It's also a sphere in which abbreviations are more often made for every day words and phrases, as opposed to "real" life, in which we tend to only abbreviate the complicated or very specific or situational phrases.
of course A LOT of modern abbreviations emerge on the internet these days. The medium is perfect for them. However, that says nothing about abbreviations in general, or how they are pronounced. The fact that these days a lot of new abbreviations emerge (and thus there will be more of those abbreviations pronounced like the word they spell) might give the impression that it is an internet phenomenon, just because most of the abbreviations you know that are pronounced this way stem from the internet era. But you're making some pretty basic statistical mistakes there :) There have been mentioned several counterexamples from the pre-internet era already.

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Aignur: There's a big difference between making a statement, and making a parody of another person's statement.
In the latter case you're targeting a specific person, rather than speaking to a community or audience, in a deliberate attempt to mock, or at least annoy that one person.
I need to respond to this, because it wasn't my intention at all that you'd interpret it like this. I assumed that your statement was meant as a joke, a whimsical remark to underline the fact that in the end it all comes down to personal preferences. I decided to go along with it and complete the joke by replying with the contrasting sentence. No mockery was intended :)
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Darmak: I'm late with this reply but this is a very cool post and I thank you for pointing all of this out. Maybe I should learn more about this kind of thing, eh? It seems very interesting. :)
Please do look into it! Phonetics, phonology and linguistics in general are very fascinating subjects. Check out works by Steven Pinker for some very accessible introductions (I might not agree with a lot of his views, but they do succeed in showing how fascinating language can be).
EDIT: Pinker's books are more about Linguistics in general, by the way, not phonetics or phonology in specific.
Post edited September 30, 2010 by LordCinnamon
See 5:05 at the following link:

http://www.youtube.com/watch?v=Ad0de_JHJJQ&feature=related
Nog but with a G.
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bansama: "Good Old Games" when talking about it to people who have never heard of it. Gog (as in one word and not an abbreviation) thereafter.

And lets face it, calling it "gee oh gee" just sounds way too much like slipping back into the '50s.
Well since unfortunately most of my friends dont like old games, I dont have to say it aloud too often, but in my langue I simply say each letter G.O.G.
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LordCinnamon: Wow, we sure got sidetracked here. Anyway, I'll indulge in your curiosity, hope this will prove helpful to you.
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Aignur: I'm starting to wonder how you pronounce the letter "g". Having tried for a few minutes, I find it almost impossible to pronounce it with my tongue at the back of my mouth, so why you'd want to move it there is beyond me. All it takes to pronounce a "g" is to lightly touch the roof of your mouth with your tongue.
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LordCinnamon: http://en.wikipedia.org/wiki/English_phonemes#Consonants
the /g/ is a velar consonant; in the back of the mouth. Surely you have seen this chart in your introductory course? Look up the i and the o while you're at it:
http://en.wikipedia.org/wiki/English_phonemes#Vowels
I asked about the letter "g", not the phoneme. The "g" phoneme isn't used to pronounce the letter "g" when said independently of a word.

/ˈdʒiː/; is how Wikipedia transcribes "g" in IPA. I hope we can agree on that pronounciation.

I absolutely agree that the "g" phoneme, or the "g" sound to those not familiar with phonetics terminology, is pronounced at the back of the mouth while speaking English.
Post edited September 30, 2010 by Aignur
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Aignur: I asked about the letter "g", not the phoneme. The "g" phoneme isn't used to pronounce the letter "g" when said independently of a word.

/ˈdʒiː/; is how Wikipedia transcribes "g" in IPA. I hope we can agree on that pronounciation.

I absolutely agree that the "g" phoneme, or the "g" sound to those not familiar with phonetics terminology, is pronounced at the back of the mouth while speaking English.
No, you must have misread, or have a completely different idea on how the pronounce `gog' (which would explain a lot of our disagreements :D ). /ˈdʒiː/ is the j in jeep, as the helpful list under the chart shows you (and the `g' in gin). /g/ is the g in gut or game, and the g I use when pronouncing GOG.
Post edited October 01, 2010 by LordCinnamon
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Jager: Slavs, myself included, pronounce "gog" similar to "cog" or "dog".

"gee-oh-gee" sounds so unnatural in any Slavic language. So you can imagine my surprise when both guys in the revival videos used the latter pronunciation, since Poles are Slavs too.

This.
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Aignur: I asked about the letter "g", not the phoneme. The "g" phoneme isn't used to pronounce the letter "g" when said independently of a word.

/ˈdʒiː/; is how Wikipedia transcribes "g" in IPA. I hope we can agree on that pronounciation.

I absolutely agree that the "g" phoneme, or the "g" sound to those not familiar with phonetics terminology, is pronounced at the back of the mouth while speaking English.
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LordCinnamon: No, you must have misread, or have a completely different idea on how the pronounce `gog' (which would explain a lot of our disagreements :D ). /ˈdʒiː/ is the j in jeep, as the helpful list under the chart shows you (and the `g' in gin). /g/ is the g in gut or game, and the g I use when pronouncing GOG.
Exactly. /ˈdʒiː/; is the j in jeep and the g in gin - and the sound of the letter g, as pronounced outside of a word.
We're talking about the pronounciation of each letter seperately here, remember?
We're not talking about "gog" that rhymes with "dog".
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LordCinnamon: No, you must have misread, or have a completely different idea on how the pronounce `gog' (which would explain a lot of our disagreements :D ). /ˈdʒiː/ is the j in jeep, as the helpful list under the chart shows you (and the `g' in gin). /g/ is the g in gut or game, and the g I use when pronouncing GOG.
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Aignur: Exactly. /ˈdʒiː/; is the j in jeep and the g in gin - and the sound of the letter g, as pronounced outside of a word.
We're talking about the pronounciation of each letter seperately here, remember?
We're not talking about "gog" that rhymes with "dog".
Oh, haha, yes, you're right. I got confused there. Sorry about that.
Anyway, why did you mention the position of the /ˈdʒiː/ in the first place? I never said anything about it being in the back of the mouth before you mentioned it (and I got confused as to about which `g' we where talking >_> ). I only was talking about the vowels..
Post edited October 01, 2010 by LordCinnamon
I pronounce it like the word "goggles". So "gawg".