PaterAlf: Bonus unlocked.
Yes, it's quite a pity that so few people seem to like Shiny Loot. As far as I can see they are doing a very good job (DRM-free downloads, versions for Mac and Linux when available, keys for Steam and Desura as a bonus).
Niggles: Most people already have store accounts in places they want and people have whinged about opening yet another account somewhere....
How many bundle site accounts do you have? Do you refuse to buy from a new bundle site because it means making a new account? ~just asking - not trying to be aggressive ;-D
Frankly, Petrell spelled out the many benefits of Shiny Loot and I tend to agree with him. ShinyLoot may be new but they are actively looking for ways to improve their site, welcome suggestions and are seeking to increase their catalogue.
So pluses;
Website is nicely done (as opposed to Desura, which when I made some suggestions to one of the owners last year, was told where I could get off).
Purchase page lists all of the available ways you can install a game (Desura/Steam/DRM-Free installers). Click the link and you get your game. Easy-peasy ;-)
Prices tend to be very good with frequent sales that are lower than Gamersgate, Steam and sad-to-say, GOG.
Support is friendly AND helpful (like GOG, ShinyLoot got the message that buyers can purchase where-ever they want so excellent customer service is one way to stand out among the crowd)
Community pages are well done if under-used.
Anyway, I hope ShinyLoot succeeds - they seem to be focused on a very wide range of games including stuff we'll probably never see here like puzzle, P&C and even HOG's. And I like that I have an option with keys added where available.