Leroux: Not sure if that's wise, as I don't think there are that much customers who care enough for wallpapers, avatars and game art to pay almost thrice as much for the single game on GOG as they would for the bundle. GOG comes out on the short end either way, with their new title being devalued this soon, they could make the best of this awkward situation by at least drawing some more game junkies to their service (like Steam does all the time). Like, people coming for the free indie bundle codes and staying for the great classics that are harder to come by elsewhere.
Maybe GOG should grant indie developers the option to give out GOG keys on condition that they don't sell off their games a few days/weeks/months after release already. Or just demand the latter before signing them anyway? The way it is now, I think GOG will always be at a disadvantage trying to compete on the indie games market. I can't imagine many indies to sell that well here, when they are or have been (1) available DRM-free elsewhere (2) already part of a PWYW bundle (3) sometimes even long before they are released on GOG (e.g. yesterday's release Shadowgrounds Survivor).
I cannot uprep this enough. GOG needs to get with the times if they're serious about selling newer/indie games. They're already losing a ton of customers to the Humble store anyway. I'm sure they realize that, that's why I can't understand their refusal. Do bundles "send the wrong message to gamers"? :D