captfitz: i think it's stupid to argue about the two services. they aren't trying to provide the same thing.
however, if a game is sold by both steam and gog i don't see why you would choose steam.
What if it is an MP-oriented game that runs equally well with both services? The steam overlay and whatnot can make playing with your friends a lot easier. There are alternatives, but I am sure we all know some people who only use Steam (and no XFire). I know you can apparently use the steam overlay with a retail (or other service) game, but I recall people saying they had problems way back when CoD:MW was still new.
What if it is a very large game? I generally find that Steam (when it isn't a holiday or free-weekend :p) is a lot faster than GoG as far as downloading goes. Not a massive issue, but if you tend to only get into certain games on impulse, it is worthwhile.
And then you have the achievements, that some people like.
I can't think of an example of all three (although, I think UT2k4 meets two out of three), but there ARE benefits to Steam over GoG. Of course, I am a sociopath so I don't really care about the extra nifty that comes from Steam's service for MP :p