I have found that if you EXPECT some company to be evil, then you are completely and pleasantly surprised when they do something good.
This doesn't smack of a "token gesture" by EA to me right at the moment. What it does smack of is flip-flopping. EA loves its evil DRM, until it creates a ginormous public firestorm, torches and pitchforks included.
I plan on making the distinction of EA at least moving in the right direction, sort of like what Pepsi is doing right now.
BJ

A company changing its business strategy because of public backlash is simply a smart business move, and should be applauded. However, in most cases a corporate culture changes very slowly, if at all; it doesn't just undergo a 180 overnight. The culture of control that permeates EA isn't something that I see changing anytime soon, which is why I'm so skeptical of how long their "new" position on DRM will last.

Pepsi?

The fact that they put out Pepsi & Mountain Dew Throwback with NO high fructose corn syrup, and that they also have a Pepsi Natural premium soda, ALSO without any high fructose corn syrup.
BJ

Honestly, ANY kind of a move away from DRM is a good move to me.
I don't see the movie industry moving away from DRM anytime soon, because enough people are happy with the current setup that it won't change in the near future.
The games industry, on the other hand, is an entirely different story. Enough people (PC gamers at least) are b*tching about the DRM that companies are gradually moving AWAY from it. While EA may be the Titanic careening towards an iceberg, I think they realize that they have to move quickly in order to keep making money in the PC games space.
BJ

Isn't that great? Unfortunately I can't seem to find the Throwbacks in my particular neck of the woods (which is practically BFE anyways).
BJ

Whoa! I can tell it's been a while since a grabbed a soft drink. I'll have to take a look the next time I head to the grocery store. Neat.