keeveek: Whatever you do in Internet, you leave traces with your personal info. It's unavoidable, and you have to be paranoic to make this as an argument against google only.
If you don't want to share your personal data in Internet, you have to stop using it at all.
Really think that Microsoft has better privacy policy than google?
I'm not sure paranoic is a word. Anyway, I am cautious with the information I transmit over the web (whitelist cookies, clear histories (ff bug once exposed them), and generally try to keep myself anon). It's not a black and white, Google take advantage of the fact that most people enable cookies, so that's enough to keep me below their radar (generally).
I don't think there are any white knights out there MS are also a bit shady, but currently on the back foot, so more cautious. However Google really do take the biscuit when it comes to creepy. They are really trying to get a complete social network of the world. They want to know everything everyone said to everyone else. The best example would be their wave experiment, where by "invite" you could tell google everyone you knew. Very clever, but a forerunner to their attempts to get into facebooks data.
For all your skepticism of my arguments, it does not change the fact that google make a profit. They are an advertising firm, not a charity. They do things to advance their market position. They release a "free" service, they expect to monetise it.
Darling_Jimmy: Social media does pay. Maybe you just need to rethink your marketing strategies.
what do you mean Jimmy, I don't have a marketting strategy?