Well, well. I always said EA were no better than pimps and here is the proof.

Why exactly?

It's the equivalent of making a game based off of Ocean's Eleven and having it be an ultra-violent first person shooter.
Throughout the entire Divine Comedy, Dante is in no danger whatsoever, unless you count the possibility of going to hell/purgatory if he doesn't change his ways. He just cruises through the different circles, discussing the various punishments they have, and, at times, poking fun at various enemies of Dante's.

If the Divine Comedy is like that, I need to find a copy, pronto. Or I could just play the actually faithful adventure game this guy is making (can't remember the link, but he also just made a faithful game of Les Miserables).

Whether or not you regard this game as a literary travesty is up to you. I will not voice an opinion on it.
As for the promotion... What demented marketing executive actually thought this was a good idea? It's barely legal... And the minimal amount of legality involved makes it less fun (and much more awkward) for all concerned.

Only in the world of digital media...=)

That analogy doesn't mean anything to me, but I take it that the core of your problem with it is that you feel it's being disingenuously presented as authentic.

The only time guns were fired in Ocean's Eleven was when some security guards shot out the tires of a van. An ultra-violent FPS would have absolutely nothing to do with the source material.

There goes the fun we would have got when the media (Fox News) heard about this and made a big deal out of it...

I thought some people wouldn't get the analogy I was making, but I thought it was slightly better than using my second choice, a dating simulation based on Jane Austen novels.
JamesGecko summed it up nicely.
And, yes, you hit the nail on the head. It's not only that they're using the name of it, they're also implying that it's strongly based off of it, which simply isn't true. It's like saying a porno strongly based off of Casablanca and having the same name of it is not a perversion of the original. Yes, it may be valid on its own, but to steal the notoriety of the original work without staying true to it is, in my opinion, dishonest and, to a certain extent, despicable.
However, a great deal of my annoyance with the game is that they have trademarked the name Dante's Inferno, which, in my opinion, shows a definite flaw in the American system of distributing trademarks.

Nah, why let the truth get in the way of a good story? It worked with Mass Effect...

No collars were grabbed in the making of this post...

I saw the 'sex scene.' Nothing but close ups of skin and alien side ass.

Yeah. I haven't really paid any attention to this game, so I don't really know how they're trying to paint it. There's nothing really wrong with twisting an older tale in a new direction, even twisting "high art" to "low art," but playing it off as faithful to the original when it's clearly not is a different matter.