I like having the manual more of to increase the value of the product than anything. Although, I really like the feeling of holding one, and enjoy reading them. Also, sometimes in a PC game all I want to know is which button handles inventory, because I didn't like the tutorial (my Witcher 2, for instance, i tried the tutorial, but something just did not work and the campaign was useful for everything except the inventory/character management buttons, so less than ten seconds of reading the manual and I was able to figure it out.), or because the tutorial ended up not being helpful.
Also, they're fun to read when you are otherwise not available to play the game.
tinyE: Manuals are great "reading on the can" fodder.
My last comment exactly.
Edit: Also, if you read any of the older Total War manuals, the guys at Creative Assembly have a really good sense of humor and are really well versed in their history. Age of Empires similarly is like a history lesson of the more interesting points, like the AoE and AoE II manuals (III is okay, not the best though). Also, Vietcong's manual tells you all about the interesting things the guys in 'Nam said and used (cork's my favorite).