Vainamoinen: For the love of all that is sacred in PC gaming please don't let the announcement be Early Access. :(
Tychoxi: why not?? As long as it's made clear, I don't see the problem. Furthermore, it's not like AAA releases are not early access in all but name nowadays...
Here's the problem.
http://www.gog.com/wishlist/site/dont_implement_an_early_access_functionality Oh, and e.g. here.
http://venturebeat.com/2014/06/04/dont-expect-that-early-access-game-to-get-finished-says-steams-quietly-updated-faq/
We're drifting into an age where games are sold in alpha and are falling into oblivion in beta. Valve doesn't even use the terms "alpha" or "beta" any more, particularly not in their Early Access FAQ. They now put the verb finished in quotation marks because that's somehow an undefined term for them. Development now is something perpetual without a middle and an end. Valve is defining the alpha state of a game as the experience for which you happily pay money, and they have to, because they sure as hell won't guarantee that games get completed. I don't see anything that ISN'T problematic about that.
And Valve dares to add that "this is the way games should be made today".
Customer rights? Just forget about it. And this IS the only way a program such as Early Access could ever work out: as a customer abusing developer service. If GOG does Early Access, it costs them money and their reputation, because it simply can't be done in a customer friendly or responsible way.
Don't put your money in Early Access. If you want to support developers up front, do it on Kickstarter, where devs have to do their math and actually define how much money they need to finish their game. KS games can fail hilariously as well, but at least these devs have and define a legal obligation towards their backers (see: Asylum playing cards Kickstarter). The Early Access developers bear no such responsibility. They can always say "My unfinished game didn't sell enough to continue development", and they're liable for absolutely nothing. Nothing at all.
That's not a service, it's a disgrace.