My idea for a good horror game: One that changes everytime.
Randomly generated campaigns, a large pool of monsters strategically placed throughout the level by an AI director, (a la Left 4 Dead), the AI Director controls the lighting and events.
Game randomly shifts from normal reality to horror reality. (Longer and harder each time)
(Sort of like in Silent Hill)
Maybe have a Phobia system, where the more the character you selected has, the harder the game becomes, (so the game would have more emphasis on timing and stealth, possibly to the point that that character is practically helpless, and can have panic attacks, (sort of like in Penumbra)).
But also the Phobias reflect the level generated as well.
A character with claustrophobia may have a level with lots of narrow corridors and small rooms with important items. A player that doesn't want to take a risk may find a way arround.
HOWEVER, in true horror style, the AI Director may decide that you are playing it too safe, and might make the game even harder later on, (with a quite sharp difficulty spike), so the game may play on people's knowledge, ("oh, a monster is obviously going to jump on me if I go into that room, I guess I better not go in that obvious trapand take the route round" 5 mins later: "hmm thats odd, no monster have jumped me" HEARS NOISE- Cue mouse 20 mins later Leave house and walk down path talk to neighbour- OMG MONSTER STRUGGLE,. Wake up in dank cellar, do puzzle to get key. Move through gory version of spooky house you were just in, other side of room you didn't go through
-try to move around, Door locked, (may not be locked if you went through room earlier)
- go into room, hear monster approaching room,
- hide! monster gets closer and closer, spots you. Wake up in hospital. Nurse says you collapsed and neighbour called an ambulance
or
-don't hide, monster "slaughters" you. Wake up talking to neighbour. He though you spaced out for a moment. You shrug and head back home, realised you forgot to buy present for daughter, and head to supermarket, (which would be easier to "escape" from than the hospital)
So the game can punish you for playing too safe, but may also punish you for being too bold as well, (with the phobia system).
(Sorry if this is a mess, but I thought I'd type as I think, (i forget my ideas almost instantaniously))