orcishgamer: My apologies, I read it too fast. I think I can pick up the physical XBox 360 version for under 20 these days, so yeah, 39.96 seems a bit steep.
Navagon: Yeah, that's okay I do that from time to time too. Hell I think we all do. As for the 360 version, I don't know what it's like on your side of the pond but here Sony / MS's sizeable share of the profits is advertised for all to see thanks to the fact that they're usually £10 more than the PC versions.
When they launch, yeah, we can see that too, this game hasn't been launch price in some time. Heck, Bulletstorm just saw a 40 dollar sale (normal price 60) for one day last week at Amazon, probably in a bid to try and get people to play multiplayer. Once the price comes down on the game, you've usually got less than a 5 dollar difference between the price of console version vs. PC version.